Asian Journal of Management Sciences & Education Vol. 4(1) January 2015 __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ISSN: 2186-845X ISSN: 2186-8441 Print www.ajmse. leena-luna.co.jp Leena and Luna International, Oyama, Japan. Copyright © 2015 (株) リナアンドルナインターナショナル, 小山市、日本 Page| 136 Marketing Practices of University of San Jose – Recoletos: Proposed Intervention Scheme Roland A. Getaruelas Future University, Khartoum, SUDAN. roland_getaruelas@yahoo.com, getaruelasroland@gmail.com ABSTRACT The main purpose of this study is to determine the effectiveness of the current marketing practices of the University of San Jose – Recoletos and the degree of seriousness of the marketing problems encounter, and in order to design a strategic intervention scheme to improve and develop an appropriate marketing strategy by utilizing the descriptive survey method. Furthermore; it was able to determine the weak and strong areas of the current marketing practices. And designed a program that is suit to the problems, recommendations was also given to intensify itself against competition and maintain a good position in market place In spite of its success in school business. The proposed program “Market Led Strategic Change” (MLSC) is designed to improve and sustain the capability of USJ-R in terms of marketing aspects, and strengthen the weak areas of the marketing style, specifically address those marketing problems the needs to be addressed, identify and design an appropriate intervention scheme to a certain marketing problem in order to stay attune in school business industry. Keywords: Marketing strategies for business success, strategic change, market place position, marketing intervention INTRODUCTION In the midst’s of these difficulties such as financial crisis as well as competition, the school and colleges need to assess and revitalize themselves. They must realise the importance of marketing strategy in order to remain in business. They should adopt and improve their marketing style so that their staying power in the market place would be strengthened. Especially needed is the analysis of the four factors such as product, price, place, and promotion. Marketing helps to identify new markets, target new customers and determine the value of the product. If the product that is currently in production does not have a substantial customer base of support, if sales are slipping and competition is securing your former market share. Marketing helps to identify the need for a product revitalization or reinvention. The analysis of this so called 4 P’s in marketing is very important because through this the institution would be able to identify the factors that lead to customer satisfaction and make action for the improvement of the said factors, Thus marketing is not only a way to build product-customer but as a way to create sustained and satisfying relationship between organization and all stakeholders. Branding and marketing are syllabus standard in business school, but sometimes school leaders do not apply those principles when marketing their own school. There is actually a great deal that is taught in business schools that should be taught to business school. (Mathew 2009)