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Category: Knowledge Management
IntroductIon
Historically, the focus of IT infrastructure had been to capture
the knowledge of experts in a centralized repository (Dav-
enport & Prusak, 1998; Grover & Davenport, 2001; Nolan,
2001). The centralized databases contained knowledge that
was explicit and historical (e.g., competitor pricing, market
share), and the IT infrastructure served to facilitate functional
decision making or to automate routine tasks (as in reengineer-
ing). The users of technology approached the repository to
obtain data in a narrowly defned domain (Broadbent, Weill,
& St. Clair, 1999). Consequently, IT originally played a sig-
nifcant, yet ultimately limited role in the strategy creation
process. Management information systems (MISs) arguably
generated information that was less applicable to strategy
creation, as noted in early writings on the linkage between
MIS and strategic planning (e.g., Lientz & Chen, 1981;
Shank, Boynton, & Zmud, 1985; Holmes, 1985).
The active management of knowledge was similarly
underdeveloped. Despite the fact that strategic decision
makers had always emphasized the role of tacit knowledge,
the actual importance of knowledge was not explicitly rec-
ognized. Formalized knowledge management (Davenport &
Prusak, 1998; Dalkir, 2005), with its associated terminology
and tools, is a recent development and as such did not inform
the strategic planning process.
However, the shifts that have taken place in IT infra-
structures over the last decade and the recent developments
in knowledge management (KM) have brought them closer
to the creators of strategy. Indeed, both IT and knowledge
management are increasingly enablers in the contemporary
strategic management practice:
1. IT infrastructure is transitioning in its focus from the
functional work unit to a process orientation. Whereas
computer systems were once the focal point, the new
infrastructure is network centric, with an emphasis
on business knowledge (Nolan, 2001). For example,
traditional search engines utilized rule-based reasoning
to identify elements matching specifc search criteria;
the “state-of-the-art” knowledge management systems
employ case-based search techniques to identify all
relevant knowledge components meeting the user’s
request (Grover & Davenport, 2001).
2. IT now takes into account contexts that include cross-
functional experts, knowledgeable on a wide variety of
potentially relevant issues. Additionally, there is greater
emphasis on the integration of infrastructure with
structure, culture (Gold, Malhotra, & Segars, 2001),
and organizational roles (Awad & Ghaziri, 2004). In
many ways, the newer IT infrastructures have enabled
the garnering of explicit knowledge throughout the
organization to speed up strategy creation.
The objective of this article is to outline how the develop-
ments in IT and KM are facilitating the evolution of strategic
management to strategic experimentation to create quantum
improvements in strategy creation and unprecedented de-
velopmental opportunities for the feld if IT.
Background
For the purposes of this article, information technology
(IT) is defned as the physical equipment (hardware), soft-
ware, and telecommunications technology, including data,
image, and voice networks, employed to support business
processes (Whitten & Bentley, 1998). The overarching
plan for IT deployment within an organization is called
the IT architecture. Technology infrastructure refers to the
architectureincluding the physical facilities, the services,
and the managementthat support all computing resources
in an organization (Turban, McLean, & Wetherbe, 1996).
As used in this article, data are objective, explicit pieces
or units, information is data with meaning attached, and
knowledge is information with an implied element of action.
According to Davenport and Prusak (1998):
“Knowledge is the fuid mix of framed experience, values,
contextual information, and expert insight that provides a
framework for evaluating and incorporating new experiences
and information. It originates and is applied in the minds of
knowers. In organizations, it often becomes embedded not
only in documents or repositories but also in organizational
routines, processes, practices, and norms.” (p. 5)
Knowledge management is “a set of business prac-
tices and technologies used to assist an organization to
Linking Information Technology, Knowledge
Management, and Strategic Experimentation
V. K. Narayanan
Drexel University, USA
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