Cultural Informatics 2019, June 9, 2019, Larnaca, Cyprus. Copyright held by the au- thor(s). The ΙΕ Project: Storytelling Games for Groups of Visitors in Fine Art Exhibitions Maria Vayanou 1,3 , George Loumos 1 , Antonis Kargas 1 , George Kakaletris 2 1 Content Management in Culture P.C, Athens, Greece 2 Communication & Information Technologies Experts S.A., Athens, Greece 3 Department of Informatics and Telecommunications, University of Athens, Athens, Greece {mvayanou, gloumos,akargas}@comic.com.gr gkakas@cite.gr Abstract. ΙΕ is a project that designs and implements gameful experi- ences for groups of visitors, in the environment of cultural institutions. Current research presents the project’s landscape and we elaborate on its central objec- tives, overall approach and vision. The main research and software outcomes of the project are shortly described, highlighting key challenges that are faced in the whole process. Finally, authors outline open issues with a focus on person- alization and player data collection, sketching the path for exploring them. Keywords: Storytelling, Games, Fine Art Galleries, Group Visits, Mobile De- sign, Authoring Tools, Frameworks, Personalization, Player Data Collection 1 Introduction ΙΕ designs gameful group experiences in fine art exhibitions, challenging the creative abilities of the participants. Through the game, visitors are motivated to en- gage with the artworks in new, resourceful, and personal ways. They are also encour- aged to share their private thoughts and reflections with the group, fostering conversa- tions and social interactions. To support the creation of gameful group visits, from design to delivery, ΙΕ implements software tools for two different user types: i) Mobile applications for the visitors, orchestrating group activities during the game, and ii) Experience Designer Suite for the authors, enabling to create a range of gameful experience designs, tai- lored to the characteristics of each cultural environment. The project has been co-financed by the European Union and Greek national funds through the Operational Program Competitiveness, Entrepreneurship and Innovation, under the call RESEARCH – CREATE – INNOVATE (project ΙΕ code:T1EDK-05362).