Chinese Business Review, Oct. 2016, Vol. 15, No. 10, 466-478 doi: 10.17265/1537-1506/2016.10.002 Strategies to Promote Regional Innovation Andriele De Pra Carvalho, Paula Regina Zarelli UTFPR, Francisco Beltrão, Brasil Marco Antonio Harms Dias UNIVALI, Itajaí, Brasil A favorable environment for the exchange of information and innovation is able to provide the economic and social progress. Thus, this article aims to propose a study methodology to develop strategies for promoting technological innovation, to answer the research question: What actions to leverage the innovative potential of a region? Data were collected through qualitative and quantitative approaches. The study was characterized as exploratory, descriptive, and inventory. The study sample was composed of the industrial spectrum of Francisco Beltrao region. Innovation indexes were identified companies operating in areas of greatest economic importance. Representatives of the companies were interviewed for the researcher could analyze their knowledge of the laws that encourage innovation and actions imposed by the interested parties and the municipal government. Interested parties were also interviewed to verify the effectiveness of actions. The main results indicated a low overall rate of innovation of companies in the Francisco Beltrao region. Another point was the very low number of companies they knew about laws and incentives. The higher content of knowledge of these laws and actions of stakeholders were among the companies participating in the single business hub of the city looking for technological innovation. The main conclusions brought proposed strategies to promote technological innovation. Keywords: regional development, innovation management, sustainable development, innovation, sustainable, management Introduction Technological innovation has become an important subject in academic and business spaces. Managers note the significant importance of developing regional innovation potential to ensure competitiveness to businesses, providing a favorable environment to knowledge sharing, thus, generating innovations capable of leveraging economic and social progress. Innovation means survival facing an increasingly fierce competition, means more sustainable businesses. Thus, to introduce an innovation propitious culture opens access to strategies that enable to manage this innovation within the organization, and the benefits of innovation go beyond company boundaries, benefiting society. Andriele De Prá Carvalho, Ph.D., professor and researcher, University Federal Technological University of Paraná (UTFPR), Francisco Beltrão, Brazil. Paula Regina Zarelli, Ph.D., professor and researcher, University Federal Technological University of Paraná (UTFPR), Francisco Beltrão, Brazil. Marco Antonio Harms Dias, Ph.D., professor and researcher, University of the Itajaí Valley (Univali), Itajaí, Brazil. Correspondence concerning this article should be addressed to Avenida General Osorio, 565, cango, CEP 85604-240, Francisco Beltrão, Paraná, Brasil. DAVID PUBLISHING D DAVID PUBLISHING D