Humanities & Social Sciences Reviews eISSN: 2395-6518, Vol 7, No 2, 2019, pp 331-339 https://doi.org/10.18510/hssr.2019.7239 331 |www.hssr.in © Suranto et al. COMMUNITY BASED TOURISM: REVITALIZATION OF VILLAGES THROUGH BAMBOO PLANTATION CONSERVATION Suranto 1 , Budi Eko Soetjipto 2 , Hari Wahyono 3 , Agung Haryono 4 , Shazaitul Azreen Rodzalan 5 1,2,3,4 Doktoral Program, Faculty of Economics, Universitas Negeri Malang, Malang, Jawa Timur, Indonesia. 5 Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Batu Pahat, Malaysia. 1 sur122@ums.ac.id, 2 budi.eko.fe@um.ac.id, 3 harywyn@gmail.com, 4 agungharyono@um.ac.id, 5 shazaitul@uthm.edu.my Article History: Received on 07 th February, Revised on 19 th March, Published on 19 th May 2019 Abstract Purpose of the Study: This study aims to explore villages’ revitalization activities through the development of bamboo plantation conservation and by using the Community-Based Tourism (CBT) model within the perspectives of natural conservation, cultural preservation, and economic development. Methodology: This study employs qualitative methods through interviews and observation of the Papringan market in Temanggung, Central Java, Indonesia. The interview session was conducted among Papringan market management and community members (who are involved in the market’s activities), policymakers, and tourists, through snowball sampling. Main Findings: The results revealed that the Papringan market was able to revitalize the village and impact nature conservation, cultural preservation, and economic development. The Papringan market was able to sustain the bamboo garden, keep environment green, make use of the bamboo, and transform it into products. The Papringan market community members enable the young generation to inherit the local wisdom and values and introduce their culture to tourists. There is an increase in the community members’ income and progress in the infrastructure, which supports the community’s economic activities. Applications of this study: Revitalization of villages through bamboo garden conservation provides benefits to stakeholders as it related to the tourist spot of Papringan market, can sustain the natural environment, and add to economic growth. Novelty/Originality: The study is conducted to conserve the bamboo garden in sustaining the Papringan market as a tourist spot, as it adds value to the community. Keywords: Community-based Tourism, Village Tourism, Bamboo Conservation Garden, Village Revitalization INTRODUCTION In its heyday, the village is a realization of the ideal life due to its important roles in maintaining the continuity of nature (Choi, Kang, Kim, Lee & Lee, 2016) . Living in a smaller community where most of the prerequisites in life can be indulged from nearby sources will definitely reduce carbon emissions and raise awareness of the limited carrying capacity of nature in supporting the lives of humans and other living things. Village life totally differs from urban life, in which the indulgent lifestyle may seem alluring. However, the industrial life has an adverse impact on social, spiritual, and natural environments (Sukarno, Matsumoto, Susanti & Kimura, 2015) . Materialistic and individualistic life can be a depressing and tiring way of life. Now that the rural communities idolize city life as a dream for prosperous futures, urban people in industrialized countries are actually longing for the tranquility and modesty in village life (Li, Liu, Long & Cui, 2014) . The stress of life in urban areas and the longing for life in the countryside, which is supported by the advancement in information, communication, and transportation technologies, have unsealed the isolated areas, elevating the desire of many people to return to rural areas. Revitalization of the village program is important in restoring the existence of the village, improving the life pattern in the village, increasing economy, and sustaining the village population (Gao & Wu, 2017) . Revitalization can have an impact on the physical, social, cultural, and economic aspects of the country (Grazuleviciute-Vileniske & Urbonas, 2014) . Indonesia has 74,954 villages across the archipelago, in which numerous challenges and problems are encountered amidst the beautiful and harmonious life. The advantages of the rural areas are the beautiful natural scenery, pollution- free and fresh air, traditional food with local flavors, typical culture and local wisdom, and many other advantages that cannot be found in urban areas (Long, Tu, Ge, Li & Liu, 2016; Tu & Long, 2017) . Villages acts as potential tourist