Paper to be presented at the DRUID 2012 on June 19 to June 21 at CBS, Copenhagen, Denmark, Resource and Attention Adaptation after Crisis Daniela Blettner Tilburg University Center for Innovation Research daniela.blettner@gmail.com Philipp Tuertscher Vienne University of Economics and Business Administration E&I Institute for Entrepreneurship and Innovation philipp.tuertscher@wu.ac.at Richard Bettis University of North Carolina at Chapel Hill Strategy and Entrepreneurship r_bettis@unc.edu Abstract One of the main challenges for firms is to adapt to a crisis situation. However, we do not know enough about how successful firms adapt their resources and attention after a crisis. Based on a sample of large US and EU passenger airlines, we systematically examine such adaptation along the two dimensions: resources and attention. We are interested in the breadth of focus to strategic variables within each one of these two dimensions and the consistency across resource and attention adaptation. Our findings have important implications for strategic adaptation. Jelcodes:M10,Z00