FINANCIAL: Jurnal Akuntansi Published by Program Studi Akuntansi STIE Sultan Agung Volume 6-Nomor 2, Desember 2020, (Hlm 117-132) ISSN-P: 2502-4574, ISSN-E: 2686-2581 Available online at: https://financial.ac.id/index.php/financial 117 Copyright © 2020, FINANCIAL: Jurnal Akuntansi SEKOLAH TINGGI ILMU EKONOMI (STIE) SULTAN AGUNG AN OVERVIEW OF THE PERSPECTIVE OF THE DRAGONFLY EFFECT IN THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN DIGITAL MEDIA (CASE STUDY OF PT TIP TOP SUPERMARKET’S CSR PROGRAM) Raden Mas Try Ananto Djoko Wicaksono 1), 2) 1 Program Studi Hukum Bisnis, Universitas Gadjah Mada, Kompleks Bulaksumur Blok D No. 5 Caturtunggal, Depok, Sleman, Yogyakarta, 55281, Indonesia 2 Program Studi Pemerintahan dan Kebijakan Publik, School of Government & Public Policy (SGPP), Jalan Anyar, Citeureup Sentul - Bogor, Jawa Barat, 16810, Indonesia E-mail: tryananto.wicaksono@gmail.com Abstract The aim of the research is to analyze the application of corporate social responsibility on social media in PT Tip Top. The usage of social media in corporate social responsibility activities allows the creation of an interactive dialogue that is horizontal between the company and stakeholders. The research uses qualitative research methods with a case study approach. The author uses research design ‘holistic single case’. This research uses three sources of evidence including direct observation, document analysis, and literature review. This research indicates that the CSR program on online media at PT Tip Top leads to the concept of corporate social marketing. Keywords: corporate social responsibility; implementation corporate social responsibility; social media; digital media Article History: Received: 22 Sept 2020 Revised: 17 Nop 2020 Accepted: 21 Nop 2020