188
JABA (September 2021)
Journal of Applied Business Administration
https://jurnal.polibatam.ac.id
Millennial Motivation in Maximizing P2P Lending in SMEs
Financing
Lia Febria Lina
1
, Dhiona Ayu Nani
2
, Dian Novita
3
Departmen of Management, Universitas Teknokrat Indonesia
Article
Information
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Received July 2021
Accepted September 2021
Published September 2021
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Keywords :
Fintech, P2P Lending,
Theory Acceptance
Model (TAM)
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Abstract
Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly
and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related
to this is still limited. This research tries to extend TAM model in financial context by adding external variables
such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P
lending. This research uses quantitative research using primary data and uses Partial Least Squares-Structural
Equation Modelling (PLS- SEM) to analysis the data that has been collected. The result indicates that millennial
investment intentions are influenced by perceived usefulness, and risk averse. Findings in this research proves that
the users who tend to avoid risks and uncertainties can be encouraged to invest in P2P lending. In the term of
technology factor, users who believe that the features in the application of P2P lending is useful and beneficial
will encourage users to invest.
© 2021 Indonesia
Correspondence Address:
Tower A Jurusan Manajemen
Universitas Teknokrat Indonesia
E-mail: Dhiona.a@teknokrat.ac.id
ISSN 2548-9909