Article The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions Man Yang and Peter Gabrielsson Abstract There is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An organizing framework with three main dimensions—international marketing, the nature of marketing, and entrepreneurship—guides the literature review, which relies on a full search of articles relevant to international marketing and entrepreneurship published in academic journals over the past two decades (1997–2016). The study adopts a qualitative research approach to analyze 169 articles that meet the definitions of both international marketing and entrepreneurship research. Nine research types emerge at the intersection of international marketing and entrepreneurship research, and the study examines the theoretical and empirical trends of each type. A promising avenue for future studies would be cross-cultural comparative research on the individual–opportunity nexus in marketing across countries. More mixed-method and longitudinal research designs are also welcomed. The authors conclude by offering sug- gestions for future interdisciplinary research. Keywords entrepreneurship, future research, international marketing, review Online supplement: https://doi.org/10.1177/1069031X18809988 The interface of international marketing and entrepreneurship research has interested researchers for years (e.g., Knight 2000; Styles and Seymour 2006), and scholars recognize the signifi- cance of entrepreneurship and innovation to marketing and, indeed, the importance of marketing in supporting successful entrepreneurship (Webb et al. 2011). Entrepreneurship research informs us of how entrepreneurs can identify and exploit opportunities (Shane and Venkataraman 2000). This knowledge is valuable when studying foreign marketing (i.e., marketing across national borders) and cross-cultural compara- tive marketing (i.e., the comparison of marketing across national borders) because entrepreneurs often play a crucial role in exploiting foreign market opportunities. This stream of entrepreneurship research has led to investigations of how entrepreneurial orientation, marketing strategy, and firm per- formance interrelate among internationally active small and medium-sized enterprises (SMEs) and to studies establishing the important role of international entrepreneurship and inno- vation in SME internationalization (Knight 2000; O’Cass and Weerawardena 2009). Research at the international marketing and entrepreneurship interface nurtures development in the two research disciplines and interdisciplinary research (Yang and Gabrielsson 2017). However, while there has been progress, the research advances have not produced a fully developed research paradigm at the interface, and, despite the significant amount of research on international marketing and entrepreneurship published over the past two decades, no review of it exists; thus, researchers lack a platform on which to build valuable future research. To advance the international marketing and entrepreneurship research fields, researchers would benefit from a review of the work conducted at the interface of the two fields. As the research interface con- tinues to evolve, a review of the literature heightens awareness of the nature, issues, and inconsistencies of the phenomena. Accordingly, the primary purpose of this article is to system- atically collate and synthesize the subject matter at the inter- national marketing and entrepreneurship interface and to Man Yang is Researcher, International Marketing, International Business Subject, School of Marketing and Communication, University of Vaasa, Finland (email: man.yang@uva.fi). Peter Gabrielsson (Corresponding author) is Professor, International Marketing, International Business Subject, School of Marketing and Communication, University of Vaasa, Finland (peter.gabrielsson@uva.fi). Journal of International Marketing 2018, Vol. 26(4) 18-37 ª American Marketing Association 2018 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/1069031X18809988 journals.sagepub.com/home/jig