CHAPTER 7
Framing TTIP Across the Spanish, French
and British Public Spheres:
The Bursting of the Brussels Bubble
1 Overview of the TTIP Debate Across
the Spanish, French and British Public Spheres
The empirical analysis has been based on a sample of 1049 media arti-
cles from nine different news outlets (three per country, Spain, France
and the UK), which refer to TTIP in the headlines or main image.
Spain is the country with the most articles published on TTIP. Most
of them were published in the progressive eldiario.es, while the figures
are more moderate at the mainstream EL PAÍS and even lower at the
economic Expansión. However, the wide mobilisation of eldiario.es exem-
plifies Spanish civil society actors and activists’ strong involvement in
pushing TTIP into the Spanish public sphere and how TTIP resonated
within Spanish left-wing audiences (Table 1).
In terms of article type, the ratio of information to opinion articles is
similar across the three countries. The largest difference is the consider-
able number of letters published in the British media, a format particularly
salient in the British news outlets. On the other hand, the Spanish and
French media published a high number of interviews, while the British
media did not (Table 2).
The articles’ chronology reveals a similar evolution over time. While
TTIP receives little attention during its early phase in 2013, it increases
progressively over time. Its salience peaks during the first semester of
2016 in Spain and France, coinciding with the Greenpeace leaks. The
© The Author(s) 2021
A. Oleart, Framing TTIP in the European Public Spheres,
Palgrave Studies in European Political Sociology,
https://doi.org/10.1007/978-3-030-53637-4_7
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