Social benchmarking to improve river ecosystems
John Cary and Anne Pisarski
ABSTRACT
To complement physical measures or indices of river health a social benchmarking instrument has
been developed to measure community dispositions and behaviour regarding river health. This
instrument seeks to achieve three outcomes. First, to provide a benchmark of the social condition of
communities’ attitudes, values, understanding and behaviours in relation to river health; second, to
provide information for developing management and educational priorities; and third, to provide an
assessment of the long-term effectiveness of community education and engagement activities in
achieving changes in attitudes, understanding and behaviours in relation to river health. In this paper
the development of the social benchmarking instrument is described and results are presented from
the first state-wide benchmark study in Victoria, Australia, in which the social dimensions of river
health, community behaviours related to rivers, and community understanding of human impacts on
rivers were assessed.
John Cary (corresponding author)
Institute for Sustainability and Innovation,
Victoria University,
P.O. Box 14428,
Melbourne,
VIC 8001,
Australia
E-mail: john.cary@vu.edu.au
Anne Pisarski
School of Management,
Queensland University of Technology,
Australia
Key words | ecosystems, human behaviour, river health, social benchmarking, stream condition
INTRODUCTION
Australian benchmarking of the environmental condition of
waterways has been conducted in Victoria in 1999 and 2004
through an index of stream condition (ISC) which has been
used to monitor the biophysical condition of rivers and
waterways. A benchmark is simply a standard by which
something can be measured or judged and change over
time assessed. The ISC provides an assessment of the
health of Victoria’s rivers by measuring change in five bio-
physical sub-indices and there have been many other indices
of river health developed elsewhere (Gordon et al. ).
Elsewhere, European projects for integrated risk-based
management of rivers and river basins have developed
approaches such as RISKBASE, based on the premise that
river basins are complex and dynamic social/ecological sys-
tems where the central objective is the sustaining of
ecosystem services rather than ecological status (van der
Meulen & Brils ). The emphasis on broader con-
ceptions of ecosystems services has developed since the
Millennium Ecosystem Assessment (Alcamo & Bennett
).
Many researchers have investigated relationships associ-
ated with community and human dispositions and
behaviour towards natural resources (Parkins et al. ;
Curtis & Byron ; Effendi ; Po et al. ). More
recently, a social benchmarking instrument has been
developed specifically to measure community dispositions
and behaviour related to river health. Social dispositions
and behaviour regarding rivers and waterways are important
because of the major impact of humans on river health.
Such dispositions towards rivers have not previously been
measured in a formal way. The most satisfactory way to
compare such social dispositions and behaviours over time
is to describe them in terms of a scale that allows for com-
parative measurement (Rossi & Gilmartin ). Being
able to assess such trends supports the role of these ‘indi-
cators’ as warning signals for unsustainable resource use
(Azar et al. ).
The social benchmarking instrument was developed to
provide a tool to achieve three outcomes for managers of
rivers and waterways. First, to provide an understanding of
community expectations, attitudes and behaviours towards
waterway management specifically, and water resource
management more broadly; second, to provide waterway
managers with critical information for developing priorities
(both social and environmental) for action and for guiding
the evaluation of community engagement activities; and
third, to evaluate the longer-term effectiveness of river
health community education and engagement activities.
There were two foci of interest for establishing social
benchmarks: the dispositions and general waterway health
1148 © IWA Publishing 2011 Water Science & Technology | 64.5 | 2011
doi: 10.2166/wst.2011.044
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