Why Managers Fail To Do The Right Thing: An Empirical Study Of Unethical & Illegal Conduct N. Craig Smith, Sally S. Simpson & Chun-Yao Huang Centre for Marketing Working Paper No. 06-201 December 2006 London Business School, Regent's Park, London NW1 4SA, U.K. Tel: +44 (0)20 7262-5050 Fax: +44 (0)20 7724-1145 http://www.london.edu/Marketing Copyright © London Business School 2006