ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method Hsin-Hsuan Meg Lee, ESCP Europe, UK Examining the phenomenon of KonMari decluttering method, this study explores how objects move through the journey from "possession," "organization," to "dispossession" and the role of happiness in the process. The results suggest personal symbolic classification serves as the primary anchor for consumer happiness rather than the physical objects. [to cite]: Hsin-Hsuan Meg Lee (2017) ,"In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 454-457. [url]: http://www.acrwebsite.org/volumes/1024935/volumes/v45/NA-45 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.