A Survey Study on Farmers’ Attitude Regarding Strawberry Cultivation A Survey Study on Farmers’ Attitude Regarding Strawberry Cultivation Tanushree Mondal 1* and Debashish Das 2 1 Assistant Professor, Department of Agricultural Extension and Information System, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh 2 Scientific Officer, Soil Research and Development Institute, Farmgate, Dhaka, Bangladesh The major objective of this study was to explore the attitude and determine the contribution of the selected characteristics of the farmers on their attitude regarding strawberry cultivation. The selected characteristics were age, level of education, farm size, strawberry cultivation area, annual family income, income from strawberry cultivation, training exposure, extension contact, strawberry cultivation experience, problem faced in strawberry cultivation, knowledge and practice on strawberry cultivation. Data were collected from 113 farmers from two villages (Shahapur and Mirkamari) of Charghat Upazila under Rajshahi District by using a pretested interview schedule. Descriptive statistics such as mean, standard deviation, range and percentage were used to describe the variables under consideration. Stepwise multiple regressions were used to examine the contribution of the selected characteristics of the farmers on their attitude regarding strawberry cultivation using SPSS software. Overwhelming 97.3% of the respondents had a low to high favorable attitude towards strawberry cultivation. Where, 51.3% farmers had a medium favorable attitude, 40.7% had a low favorable attitude and 5.3% farmers had a high favorable attitude. Stepwise multiple regressions exposed that knowledge on strawberry cultivation, Problem faced in strawberry cultivation, Strawberry cultivation experience, age, level of education and income from strawberry cultivation of the strawberry farmers had significant contribution on their attitude towards strawberry cultivation and which contribute 63.4% of the total variation. The percentages of favorable attitudes among the farmers are satisfactory but the study recommended that proper support of extension agents should be given in each step of strawberry cultivation, postharvest management and marketing period to keep up the positive attitude of the farmers. Keywords: Attitude, Descriptive statistics, Farmer, Interview schedule, Pretest, Strawberry, Stepwise Multiple Regression INTRODUCTION Bangladesh is mainly an agro-based country and agriculture plays a vital role for ensuring food security, employment generation, poverty alleviation, raising standard of living and increasing export earnings. Many developing countries like Bangladesh benefited from the green revolution in cereal production in the past but were not able to substantially reduce poverty and malnutrition. Fruits and Vegetables production can help farmers to generate income which eventually alleviate poverty and reduce malnutrition (DAE, 1999). Strawberry, a nutritious and delicious exotic fruit has recently been adapted in Bangladesh and it has already drawn an attention of the Government, farmers as well as some businessmen. Strawberry is a new fruit crop and its cultivation technique is fairly new in Bangladesh whereas cultivation area is increasing day by day. Commercial production of strawberries is possible in a wide climatic range including subtropical areas like Bangladesh (Barney,1999). Although strawberry normally produced in countries having cold weather particularly in *Corresponding Author: Tanushree Mondal; Assistant Professor, Department of Agricultural Extension and Information System, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh. Email: tanushree09sau@gmail.com Co-Author Email: debashish221@gmail.com Research Article Vol. 6(2), pp. 350-355, June, 2020. © www.premierpublishers.org. ISSN: 2167-0432 International Journal of Agricultural Education and Extension