http://rwe.sciedupress.com Research in World Economy Vol. 10, No. 2; Special Issue, 2019 Published by Sciedu Press 6 ISSN 1923-3981 E-ISSN 1923-399X Reducing Disturbance in Parking System by Using Quality Function Deployment (QFD) Method Muhammad Ashlyzan Razik 1 , Noorshella Che Nawi 1 , Asrul Hery Ibrahim Dzulkifli Mokhtar 1 & Norlinda Mohd Rozar 1 1 Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia Correspondence: Muhammad Ashlyzan Razik, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia. Received: May 1, 2019 Accepted: June 1, 2019 Online Published: July 7, 2019 doi:10.5430/rwe.v10n2p6 URL: https://doi.org/10.5430/rwe.v10n2p6 Abstract This paper purposed is to apply Quality Function Deployment (QFD) for Parking System Improvement at Taman Bendahara from perspective of customers. The main issue for the QFD problem was from the ‘what’ the customer requirement and ‘how’ to implement the problem to solutions. These two components emphasized on the House of Quality (HOQ) matrices. For this research, a systematic procedure is used in QFD method by applying a factor analysis and correlation Spearman. Factor analysis is the best group identified from the data and reduced the unused items. As for the correlation Spearman, it was used in order to see the relationship and strength of each factor. The result in this research identified four best group criteria which are availability, layout and design, safety and access point. These four criteria indicate the main improvement needed for parking system. By using the QFD method, the management of parking system at Taman Bendahara should listen to the customers’ voice to seek a solution for these issues. This study proposed strategy can be applied for others management to identify the solution for parking problems. Keywords: Quality Function Deployment (QFD), House of Quality (HOQ), Parking System Improvement (PSI) 1. Introduction Parking demand is a very critical issue in campus planning and developing especially to the campus that built in urban or town area which congestion is other issues that need to be take care of. With the increasing number of students each year has worsen this problem which has contribute to the increasing number of student with vehicles and the parking facilities definitely not enough to occupy each student attending the campus. Parking is one of the critical issues in transportation, Campus and universities planning should involve parking as one of main important factor where it is to fulfil the requirement of demand parking due to high increase number of vehicle numbers (Ametorwo, 2016). Therefore, universities should begin to notice the problems and the importance of proper allocation of parking numbers for their students, staffs and visitors. 2. Problem Statement and Study Objectives In University, parking system is one of the crucial facility for student and staff. If unable to handle the operations of parking spot will leads the parking spot to be congested. Moreover inefficiency of parking system will also cause dissatisfaction among student and staff. Obviously overwhelming numbers of cars and motorcycles leads congestion during “in and out” of cars and motorcycles at parking spot. Thus increasing in number of students and staff cannot meet up the demand of parking system (Aldulaimi, 2018). Therefore the University Malaysia Kelantan needs to design a layout for specific parking spot for students as well staff with appropriate parking standard. In particular, this study has two main objectives;1- to investigate the factors that affected the parking system improvement in UMK City Campus and 2- to determine the Parking System Improvement by using the Quality Function Deployment (QFD). 3. Literature Review Quality function deployment (QFD) plays important part in product development process. QFD can be defined as a a key tool that emphasizes in translating customer requirements into the appropriate technical requirements (Chan & Wu, 2002). QFD was introduced by Akao in the late 1960s and implemented in Japan. Based on Govers (1996), he