3184 International Journal of Criminology and Sociology, 2020, 9, 3184-3194 E-ISSN: 1929-4409/20 © 2020 Lifescience Global Modern Trends in Mediatisation of Culture in a Digital Society Dana O. Baigozhina * , Elmira E. Ibrayeva, Serikzat M. Duisengazy, Serik Sh. Takhan and Akniyet P. Zhanysbayeva Faculty of Journalism and Political Science, L.N. Gumilyov Eurasian National University, Nur-Sultan, Republic of Kazakhstan Abstract: The establishment of a new dominant technological order is caused by the growth dynamics of the digital media space – an important component of the global media space, the development of which is a natural stage in the era of electronic communications. The media space is a sophisticated self-organising system and is a part, a subsystem of the information and communication universe as a set of all systems, one way or another related to communication processes. The novelty of the study is determined by the postulate that the media space constitutes a component of the global space of social life of people, generates and organises the production and consumption of information in various forms of social communication; this is a special reality. The authors show that its development is facilitated by the growth of the variety of communication technologies that accompanied the historical and cultural development of society. The paper shows that the media space is described by several components that determine social life: the technosphere built on information and communication technology; an infosphere based on information network highways; socio-infosphere, which includes information flows and organised structures that control the processes of their creation and consumption and affect the state of social intelligence. The practical significance of the study is that the media space is not only a retransmitter of information, but also its producer, in connection with which it acts as a complex, global system that contains all socio-cultural components capable of developing information prerequisites and requests and catering to the information needs by all possible communication means. Keywords: Media space, social communications, Internet, digital culture, virtualisation. INTRODUCTION The media space is at the stage of development, the accumulation of facts, the substantiation of the conditions for development, the definition of mediatisation technologies, etc. The study of the related transformation processes in society gives rise to a considerable range of questions and attracts the close attention of many researchers. The combination of technological, media, and social issues, first of all, requires an assessment of the current state of phenomena and fundamental transformations in the social and communicative sphere of society caused by technological changes. The starting point of this study is the investigation of a multimedia and multi-platform digital media space – a component of the global media space that is currently most contributing to the development of the latter (Datta et al. 2020). The architectonics of the digital media space has currently acquired a rather complex composition that meets the modern technical and technological basis, the information and communication needs of participants in the information society, the level of implementation of communication relations in society (Rochman et al. 2020). The digital media space is based on digital means of production, distribution, and exchange of information, as well as information itself (Dunn 2020). *Address correspondence to this author at the L.N. Gumilyov Eurasian National University, Nur-Sultan, Republic of Kazakhstan; Tel: +77172709500; E-mail: dana.baig@murdoch.in The digital environment concentrates the entire continuum of computer, network technologies, and Internet resources (Ruhlandt et al. 2020). The main trends in the development of the digital media space are the expansion of telecommunications infrastructure, the progress of computer technologies and computer modeling, the evolution of network technologies: the development of the Internet of Things, "bodynet", the emergence of virtual and augmented reality technologies, the improvement of mobile technologies, the segment of intelligent mobile applications, development of SMART technologies, the use of expert systems, cognitive computing, cloud technologies and distributed computing, supercomputing in complex socio-technical systems, Big Data technologies (Frank 2020). In scale, scope, and complexity, the digital media space is fundamentally different from anything that humanity has dealt with before. Nowadays, the world is at the dawn of the fourth industrial revolution driven by digital transformation (Cimini 2020). Its development is undoubtedly natural. The first industrial revolution used water and steam power to mechanise production; the second – used electricity for the creation and development of mass production; the third – exploited electronics and information technology to automate it (Riddle and Mackay 2020). At present, the fourth industrial revolution marked a shift towards new systems that combine digital, biological, and physical technologies in powerful new combinations (Jiang