Early Commercialisation in Sport Looking for Evidence and Searching for Meaning © Wray Vamplew Universities of Edinburgh and Stirling Author contact <wray.vamplew@stir.ac.uk> Published on idrottsforum.org 2021-10-18 When sports historians have looked at commercialism and sport, they have paid too much attention to the mass spectator, gate-money sport that devel- oped from the late nineteenth century in Europe and North America. Here it is argued that this takes too narrow a defnition of commercialisation which instead should consider all economic/ monetary transactions involving sport. This new defnition has signifcant im- plications for when we can say that sport and commerce were becoming intertwined. Even in Ancient Greece and Rome, there is signifcant infor- mation on commercial activity in- volved with sport, including regularly organised events, large-capacity sports stadiums, sports entrepreneurship, pro- fessional athletes with trainers and free agency, sports tourism, and gambling on sport. Professional knights, regular tournaments and teaching profession- als for the Medieval and Renaissance periods also make it clear that com- mercialisation in sport did not infer modernisation of sport. Although sport had changed in these later eras, this is immaterial to the argument which sees commercialisation as something exist- ing at a point in time with no necessary links forwards or backwards chron- ologically. A model for assessing the level of commercialisation in any sport at any time is proposed. wray vamplew is Emeritus Professor of Sports History at the University of Stirling and Global Professorial Fellow in the Academy of Sport at the Univer- sity of Edinburgh. Author or editor of 37 books, he has also published 159 ar- ticles and book chapters as well as over 100 other publications. His most recent book is Games People Played: A Glob- al History of Sport (Reaktion 2021) and he is a General Editor of Blooms- bury’s six- volume Cultural History of Sport (2021). His Sports Economics for Non-Economists will be published by Routledge in 2022. He is now working on a global economic history of sport. 1