Can E-Commerce Adoption Improve SME’s Performance? (Case Studies on Micro, Small and Medium Enterprises with Gojek Services in Indonesia) Nurlinda 1 , Ilham Hidayah Napitupulu 2 , Wardayani 3 , Azlina 4 , Arie Andina 5 , Almira Keumala Ulfah 6 , Supriyanto 7 {nurlinda@polmed.ac.id 1 , ilhamhasan77@yahoo.com 2 , cici_wardayani@yahoo.ac.id 3 , azlinazto@gmail.com 4 , arie.andina@gmail.com 5 , almirakeumalaulfah@gmail.com 6 , faiziqameira@gmail.com 7 } 1,2 Politeknik Negeri Medan, Medan, Indonesia 3 Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia 4,5,6 Politeknik Kutaraja, Banda Aceh, Indonesia 7 Politeknik LP3I Medan, Medan, Indonesia Abstract. This study aims to see whether organizational readiness, technology readiness, external environment influences e-commerce adoption, and also aims to see whether e- commerce adoption plays a role in improving performance in small, micro and medium enterprises in Medan City. This research is a quantitative research using primary data collected through questionnaire surveys. The sample technique uses random sampling, with 222 samples. The analytical method uses descriptive method with multiple linear regression statistical analysis. Hypothesis testing using t-test, as well as F test with a significant level of 5%. The results of the study found that organizational readiness, technology readiness, external environment, e-commerce adoption simultaneously had a significant positive effect on financial performance. While partially the organizational readiness and technology readiness have a significant positive effect while the external environment has a positive and insignificant influence on e-commerce adoption, and e- commerce adoption has a significant positive effect on financial performance. Keywords: SME’S, E-Commerce, Sales Improve, on line business 1 Introduction Shifting consumer behavior from traditional shopping to online shopping is a challenge for the company. Changes in perceptions of ease of transactions turned out to be the main elements influencing consumer attitudes in changing shopping behavior [1]. One solution that can be used by companies is the use of information technology development, especially the use of online technology through online businesses using e-Commerce. The importance of e- Commerce is not only seen from the ease, efficiency of time, effort and cost being the main value, especially for Micro, Small and Medium Enterprises (MSMEs). MSMEs are concentrated in the trade, food, food processing, textile and garment, wood and wood products, and mineral and culinary production sectors. Culinary several years later was included as one of the creative industry sub-sectors in Indonesia so that Indonesia adhered to 15 creative industry sub-sectors [2]. WMA 2019, December 11-14, Medan, Indonesia Copyright © 2020 EAI DOI 10.4108/eai.11-12-2019.2290850