Nigerian Journal of Business Education Volume 4 No.1, 2017 URL: http://www.nigjbed.com.ng . All Rights Reserved. 76 Nigerian Journal of Business Education (NIGJBED) Volume 4 No.1, 2017 ANALYSIS OF MARKETING RESEARCH AND FEASIBILITY SKILLS NEEDED FOR SUCCESSFUL ENTREPRENEURSHIP DEVELOPMENT IN OYO STATE OLUWAFEMI PETER ADEKUNLE ADEAGBO SUNDAY Emmanuel Alayande College of Edu., Oyo, Emmanuel Alayande College of Edu., Oyo, Oyo State Oyo State peteroluwafemi5@gmail.com chiefadeagbo@yahoo.com Abstract The study examined marketing research and feasibility study skills required for effective entrepreneurship development. The study adopted the survey design and was guided by three research questions and three null hypotheses. The population comprised entrepreneurs in Oyo State out of which 120 entrepreneurs were selected for the study. The instrument for data collection was a structured questionnaire with four response options. Mean and standard deviation were used to analyze data relating to the research questions while t-test statistic was used to test the hypotheses. Results showed that environmental feasibility study skills, marketing research skills and technical feasibility study skills were much needed and very much needed respectively for effective entrepreneurial development. Consequently, the study recommended among other things that students under training should be guided to conduct good marketing research and feasibility study of a choice business for adequate exposure to the business world; the technical feasibility study skills should be inculcated in the learners so that they can keep abreast of the present globalization system. Key words: Marketing Research Skill, Environmental Feasibility Study Skills, Technical Feasibility Skills, Entrepreneurship Development Introduction In recent times, there has been a continuous agitation for diversificationof the economy, Public Private Partnership Initiative and commercialization by countries of the world, most especially the developing ones. Thus, this emphasis has brought a great and urgent drive of shift from the dependency on public sector financing to a private sectordriven economy and initiatives. There is no doubt that this is one of the ways through which industrialization can be achieved by the developing countries. However, this will pose challenges to entrepreneurs, businessmen, industrialists, and other economic operators not only to explore new ventures to enter, but also strive hard to remain in such ventures or businesses (Onyesom&Okolocha, 2014). In the same vein, Onyesom and Uwaifo (2013) observed that another challenge to Nigeria economy is the high rate of graduates’ unemployment and frequent collapse of existing private businesses especially among young entrepreneurs. This could be an indication that our business and entrepreneurship programmes lack the ability to produce