PLEASE DO NOT CITE OR CIRCULATE WITHOUT PERMISSON Define-Measure-Visualize: Using Network Analysis in Place Branding Efe Sevin American University, School of International Service 4400 Massachusetts Ave NW Washington, DC 20016, e: esevin@american.edu, m: 1-617-599-0842 Efe Sevin is a doctoral candidate at the School of International Service at American University and is a research fellow at the Center for Research on Collaboratories and Technology Enhanced Learning Communities (COTELCO). He received his undergraduate degree from the Middle East Technical University, Ankara, Turkey. He completed his graduate level studies at Emerson College, Boston, receiving his MA as a Fulbright scholar. His research interests include strategic communication, human-computer interactions, non-traditional diplomacy, global governance, multi- method research, and research methodologies. DRAFT-IN-PROGRESS. ALL COMMENTS ARE WELCOMED. PLEASE DO NOT CITE OR CIRCULATE WITHOUT PERMISSION.