Developing Synergy of Triple Helix: Mapping Product Basic Quality and Product Packaging Safety for SMEs Producing Fish- Based Products Jun Surjanti Universitas Negeri Surabaya junsurjanti@unesa.ac.id Dian Anita Nuswantara Universitas Negeri Surabaya diananita@unesa.ac.id Rosa Patrifia Juniarti Universitas Negeri Surabaya rosajuniarti@unesa.ac.id Dewi Rahayu Mende Universitas Negeri Surabaya Heni Musfidah SMAN V Surabaya Abstract—To objectify the Indonesia economic sector acceleration program, government can employ Triple Helix Synergy to develop SMEs fish-based foods through cooperation, guidance, and supports. Up to these days, SMEs' problems have generally been in product basic quality and product packaging safety. This study is descriptive qualitative percentage and aims to map the problems as product basic quality and product packaging safety in which can be used to determine policy to implement triple helix, referring to University for Science (S), Industry for Business (B), and Government (G). Data were collected by collecting fish-based products from market/sellers. The products were categorized into types: dried products, frozen products, cooked products, fried products, and other processed products. The products were analyzed for their quality and packaging safety and scaled into good and poor. The subjects were 51 SMEs who produced 52 products. The results showed that the triple helix (cooperation, guidance, and support) was best to be implemented to SMEs who produced poor products for both basic quality and packaging safety. SMEs that needed to improve their basic quality were ones producing frozen and fried products and SMEs that needed to improve their packaging safety were ones producing dried and frozen products Keywords—Developing synergy, Fish-based foods SMEs, Packaging safety, Product basic quality, Triple Helix I. INTRODUCTION In Indonesia, SMEs with fish-based food products continually are developed, as it has vast ocean with abundant fish, so to develop national economy, government and other elements need to give more attention in this area. According to Ozols et all, modern economy needs continually developed through unended innovation [1]. Grant, Meyer, & Kuusisto, 2014) stated that most of activities are supported by interest and user’s prerequisite (industry) and it can be done by increasing knowledge and generating consensus and innovation through Triple Helix. According to Hughes, innovation can be advanced through universities, industries, and government collaboration [3]. To accelerate economic growth, Indonesian government created grand plan named Activities in Masterplan for Acceleration and Expansion of Indonesia's Economic Development. One among many designs generated is SMEs empowerment for fish-based. Previous studies indicated that Triple Helix was able to develop SMEs. One of studies mentioned that triple helix was possible to be a model for further economy-based development [4]. Many models can be used to improve the synergy in cooperation, guidance and support in triple helix, one of them is Balanced Model (S-G- B). Hence, to obtain the best result in implementing it, drawing map, especially to categorize SMEs with fish-based products as the business element (B) in triple helix is needed, as it is to avoid inaccuracy of triple helix beneficiary. According to Olmos and Castillo clear, qualified, and trusted approach was needed to develop business and all interested parties, such as industry, government, and academics were responsible in creating policy [5]. During years, SMEs have always faced with problems especially in quality and control management in production process. This study was specially conducted referring to related problems by drawing map to categorize SMEs. By categorizing the SMEs, appropriate treatment whether cooperation, guidance, or support can be given fairly. This mapping is based on the basic quality and packaging safety for fish-based products. The objects of the study were SMEs producing fish- based products in Lamongan, East Java. Lamongan is one of towns in north coast area of East Java which is very famous for its seafood. As reported by East Java Department of Revenue, 72000-ton fish in a year had been caught by fishermen during 2012, despite fishery cultivations reaching almost 37000-ton fish, in a year (http://bappeda.jatimprov.go.id/). This is one of reasons why this town has high potential to be developed, especially related fish-based products. 2nd Social Sciences, Humanities, and Education Conference (SoSHEC 2018) Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 222 111