Caracterizac ¸˜ ao e Comparac ¸˜ ao de Campanhas Promovendo o Outubro Rosa e o Novembro Azul no Twitter Roberto Walter 1 , Karin Becker 1 1 Instituto de Inform´ atica – Universidade Federal do Rio Grande do Sul (UFRGS) Caixa Postal 15.064 – 91.501-970 – Porto Alegre – RS – Brazil roberto.wtr@gmail.com, karin.becker@inf.ufrgs.br N´ ıvel: Mestrado Mˆ es e ano de ingresso: Marc ¸o de 2017 Mˆ es e ano previstos para defesa: Marc ¸o de 2019 Etapas Conclu´ ıdas: Revis˜ ao Bibliogr´ afica Preliminar; Definic ¸˜ ao da Abordagem; Experimentos Iniciais Abstract. The Pink October and Blue November campaigns seek population ed- ucation and awareness regarding breast and prostate cancers. Given the success of the Pink October campaigns and the low male engagement in the Blue Novem- ber, in this article we present a first comparative evaluation of these campaigns in the online context. Considering Twitter as a platform that provides com- munity engagement, we study the demographic characterization of gender and age, geographic location, activity periods, and user engagement with campaign- related tweets. We found and mapped differences and similarities of strategies in campaigns as well as differences in characteristics of users engaged in cam- paigns. We have also identified that online campaigns on Twitter have reached the target audience of the campaigns, which are men and women over 40 years of age. Finally, we discussed the campaign promoters and their impact on the social network. 2018 SBC 33rd Brazilian Symposium on Databases (SBBD) August 25-26, 2018 - Rio de Janeiro, RJ, Brazil 81