SINTEZA 2016 INTERNATIONAL SCIENTIFIC CONFERENCE ON ICT AND E-BUSINESS RELATED RESEARCH 346 Gordana Dobrijević, Jelena orđević Boljanović, Ivana Brdar Singidunum University, 32 Danijelova Street, Belgrade, Serbia Correspondence: Gordana Dobrijević e-mail: gdobrijevic@singidunum.ac.rs HUMAN-COMPUTER INTERACTION IN E-NEGOTIATION E-BUSINESS Abstract: Even though we think about negotiation as an essentially human activity, there are many negotiation support systems and automated agents developed for helping human negotiators. They can support or completely replace human negotiators, and serve as intermediaries for individuals or organizations. Some of them can even take into consideration cross cultural differences between people. In this paper, we address some of the issues related to interaction and synergy between human negotiators and automated negotiation agents. Key words: e-negotiations, automated negotiation agents, human-agent interaction. Sinteza 2016 submit your manuscript | www.sinteza.singidunum.ac.rs DOI: 10.15308/Sinteza-2016-346-351 1. INTRODUCTION Extensive use of the Internet has radically altered the way we use com- puters. Today, it is common for people and computers to work together, including over great distances in time and space. For instance, we can see computer systems as parts of military systems, online auctions, emergency response systems (“Colored Trails”, n.d.) and negotiations. Although we think about negotiation as a predominantly human activity, there are many negotiation support systems (NSS) and automated agents developed for helping human negotiators, e.g. INSPIRE, Virtual Human Agent, or Diplomat. Sofware can also be used in human-to-human negotiation analysis to predict negotiation outcome in early stages of the process. Since the 1990-ies, two-thirds of the research of the NSSs have focused on operational level problems, NSS technologies, processes and methods (Pervan and Arnott, 2013). On the other hand, comparatively little re- search has been dedicated to the interaction between negotiation agents and human negotiators (Lin and Kraus, 2012). Human-agent interaction is especially important, because negotiation agents can play diferent roles in electronic negotiations. Tey can support or completely replace human negotiators, serve as intermediaries for individuals or organizations, e.g. bidding in online auctions (van Wissena et al., 2012), or as a training tool (Dobrijević and Đorđević Boljanović, 2014). Negotiation is a process that happens to all of us, almost daily, and sometimes we are not even aware of it. Designing an efcient automated agent could relieve people of the tasks that can be performed by machines,