Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=hprr20 Download by: [EP- IPSWICH] Date: 29 September 2017, At: 02:37 Journal of Public Relations Research ISSN: 1062-726X (Print) 1532-754X (Online) Journal homepage: http://www.tandfonline.com/loi/hprr20 Exploring public relations challenges in compounding crises: The pariah effect of toxic trailers Shari R. Veil & Kathryn E. Anthony To cite this article: Shari R. Veil & Kathryn E. Anthony (2017) Exploring public relations challenges in compounding crises: The pariah effect of toxic trailers, Journal of Public Relations Research, 29:4, 141-157, DOI: 10.1080/1062726X.2017.1355805 To link to this article: http://dx.doi.org/10.1080/1062726X.2017.1355805 Published online: 01 Aug 2017. Submit your article to this journal Article views: 63 View related articles View Crossmark data