Sarcasm in Indonesian Political Culture
Farida Nugrahani
1
, Mukti Widayati
2
, Wiwik Darmini
3
, Titik Sudiyatmi
4
, Ali Imron AM
5
1,2,3,4
University of Veteran Bangun Nusantara Sukoharjo, Indonesia
5
University of Muhammadiyah Surakarta, Indonesia
farida.nugrahani01@gmail.com
ABSTRACT
This study reviews the use of language in political propaganda on
beritasatu.com. His research focus on the sarcastic culture of political
communication. The purpose of his research is to describe the tendency
of the current political culture of Indonesian society, in choosing
sarcastic diction for political propaganda. The study was conducted with
a qualitative paradigm. The results show that Indonesians today are
accustomed to using the style of sarcasm in political propaganda with
the aim of insinuating or attacking political opponents. Sarcasm is a
deviation of the pragmatic form of language use, namely impoliteness
which is done intentionally for a particular purpose. The use of sarcasm
in political propaganda leads to a culture of impoliteness which is a
violation of the ethics of communication.
Keywords: Sarcasm; Political Culture; Impoliteness; Indonesia.
1. INTRODUCTION
Language as part of culture is one of the most effective means of communication between
humans and is widely used by humans. Today, electronic news is the most effective means of
public communication, because it is not limited by space and time[1]–[3]. Therefore, public
opinion is easily formed through this media. Among other things to promote the program,
imaging certain personal or figures, or open political propaganda in the public space.
The use of language can be adjusted to their needs. Therefore, the phenomenon of
violations of language use must be understood by considering the context[2]. In this study, the
context was limited to political propaganda in Indonesia, which was delivered through
beritasatu.com electronic news. In news of political propaganda on beritasatu.com, there are
comments, criticisms, input, and jokes that mean deviating pragmatically. These deviations
appear in the use of sarcasm language styles openly, the effects of which are: 1) the perception
of analogies arises that in general the Indonesian people like to use sarcasm, 2) the public is
educated to use abusive language, 3) the development of permissive attitudes towards the use
of language rude and not polite in the community[4].
Regarding to the possibility of this impact, it is important to pay attention to this problem,
in order not to lead to the emergence of a new communication culture that deviates from the
Wol2SED 2018, December 21-22, Solo, Indonesia
Copyright © 2019 EAI
DOI 10.4108/eai.21-12-2018.2282775