Cultural Intelligence: A Review Perspective for Business Administration
Renata Klafke
1*
, Claudia Tania Picinin
2
and Dan Allen Townsend
3
1
Universidadde Federal do Paraná (UFPR), Campus Curitiba, Brazil
2
Universidade Tecnológica Federal do Paraná1 (UTFPR), Campus Ponta Grossa, Brazil
3
University of Tenesse (UTK), Knoxville, USA
*
Corresponding author: Renata Klafke, Universidadde Federal do Paraná (UFPR) – Campus Curitiba, Brazil, Tel: 55-42-99821-7475; E-mail: nena.klafke@gmail.com
Received date: September 28, 2019, Accepted date: November 4, 2019, Published date: November 11, 2019
Copyright: © 2019 Klafke R, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted
use, distribution, and reproduction in any medium, provided the original author and source are credited.
Abstract
This work aims to review the existing publications on cultural intelligence (CQ), presenting what has been
discussed and discovered on the subject, the measurements as well as the methods to improve it. A business
conceptual framework for the business field is suggested which provides a basis for theory development and
debate. Finally, some insights will be highlighted, which can propel the readers into future research. A search was
performed on papers selected from the Science Direct database, which houses the empirical studies in the business
management field. Sixteen articles were studied in detail. The relationships between skills of using CQ with
expatriation or international cultural adjustment were found to be the most investigated themes in the business
arena. Most of them revealed the existence of a positive association between the expatriate performance and cross-
cultural adaptation. The most used instrument used to measure CQ was the CQ Scale, a scale with psychological
origins. No scale was developed or found from the business area. From the literature review an initial framework is
suggested for the business environment.
Keywords: Cultural intelligence; Business administration;
Multicultural contexts
Introduction
Just like a scientifc discovery catches the attention of an entire
community, Cultural Intelligence (CQ) is a current hot topic, although
the term was coined in 2002. Still, the scholars increasingly want to
publish some empirical discovery, whether a measuring instrument or
a diferent theory on the subject. Afer all, is it not one of the reasons
for the development of science? ‘Add a brick to the wall’ of knowledge?
And this work, therefore, will be in a similar vein. Te idea of writing a
bibliographic review work is because a signifcant number of people
(especially business academics) know very little about the topic. In
informal and exploratory conversations on the subject, we noticed that
many people are unaware of it, whereas others confuse it with social
and emotional intelligence, referring to psychology. Not surprisingly,
both social and emotional intelligence were ‘ discovered ’ by
psychologists. To familiarize readers with this subject, a brief
presentation on the concepts of cultural intelligence, social intelligence
and emotional intelligence is presented.
Social intelligence (SQ) was introduced in the early twentieth
century by Torndike, whereas emotional intelligence (EQ) came into
existence in the 1990s, courtesy of Goleman. However, there is no
doubt that these concepts intertwine. Gardner explained that his
concept of ‘multiple intelligences’ comes from both the intrapersonal
(emotional) and interpersonal (social) intelligences. Peter Salovey and
John Mayer saw emotional intelligence as a part of social intelligence.
Terefore, it is only a development conducted by Goleman. It must not
be forgotten, that CQ involves cross-cultural communication
efectiveness and has its origins in interpreting and applying the
seminal but controversial work by Hofstede, which is used to
understand the diferences in culture across countries and also to
explain how business is conducted across diferent cultures [1]. By
reading the works of the abovementioned authors, it can be said that
social intelligence is considered as the ability to understand and deal
with people. Emotional intelligence, on the other hand, is a subset of
social intelligence, yet its ability is revealed by one’s ability to monitor
one’s own actions as well as that of others’. Tis makes these readings a
quick interpretation to guide one’ s thoughts and attitudes. Both
intelligences have a strong cognitive aspect, i.e., the perception and
knowledge [2]. In management, one might think that CQ is the ability
that a person (e.g., a manager) possesses in recognizing and treating
the emotions of his colleagues and subordinates. Individuals with a
high level of emotional intelligence are more empathic and less
defensive; they can monitor both their own sensations as well as those
of others. In relation to cultural intelligence, the objective of this study,
it refers to the ability of an individual to adapt to a new cultural
context, making him/her capable of managing people with diferent
cultural origins [2,3]. CQ should not be confused with cultural
competence. According to these same authors, it does not emphasize
the mere understanding of diferent cultures in the cognitive and
behavioral facets but helps in the resolution of problems and efective
adaptations to various cultural confgurations. For the management
area/subject, understanding these intelligences and how they can
infuence work and interpersonal relationships as well as the relation
between subordinate vs. managerial relationship can be a source of
competitive advantage. To emphasize that cultural intelligence is
increasingly necessary in organizations due to globalization, digital era
and international business, this paper presents empirical research and
other insights on the subject. Because this article is targeted, but not
limited to, academics and managers, it only includes the analysis of
research published in management journals, which are aligned with
the faculty of this social science.
Te concepts adapted from the social sciences cannot be
underestimated. One of the most important developments in working
J
o
u
r
n
a
l
o
f
G
l
o
b
a
l
E
c
o
n
o
m
i
c
s
ISSN: 2375-4389
$
Journal of Global Economics
Klafke, et al., J Glob Econ 2019, 7:3
Research Article Open Access
J Glob Econ, an open access journal
ISSN: 2375-4389
Volume 7 • Issue 3 • 1000340