Association for Information Systems AIS Electronic Library (AISeL) 2015 International Conference on Mobile Business International Conference on Mobile Business (ICMB) Winter 12-12-2015 Te Infuence Of Mobile Channel On Customer Behavior In Omni-Channel Banking Services Jun Liu Singapore Management University, jun.liu.2011@phdis.smu.edu.sg Vibhanshu Abhishek Heinz College, Carnegie Mellon University, Pitsburgh, PA, United States., vibs@andrew.cmu.edu Beibei Li Carnegie Mellon University, Pitsburgh, PA, United States., beibeili@andrew.cmu.edu Follow this and additional works at: htp://aisel.aisnet.org/icmb2015 Tis material is brought to you by the International Conference on Mobile Business (ICMB) at AIS Electronic Library (AISeL). It has been accepted for inclusion in 2015 International Conference on Mobile Business by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Liu, Jun; Abhishek, Vibhanshu; and Li, Beibei, "Te Infuence Of Mobile Channel On Customer Behavior In Omni-Channel Banking Services" (2015). 2015 International Conference on Mobile Business. 7. htp://aisel.aisnet.org/icmb2015/7