Depth and breadth of external knowledge search and performance: The
mediating role of absorptive capacity
José Luis Ferreras-Méndez
a,
⁎, Sue Newell
b,1
, Anabel Fernández-Mesa
a,2
, Joaquín Alegre
a,1
a
University of Valencia, Dpt. of Management ‘Juan José Renau Piqueras’, Faculty of Economics, Av. Naranjos, s/n., Valencia 46022, Spain
b
University of Sussex, Dpt. of Business and Management, Sussex House, Falmer Brighton, BN1 9RH, United Kingdom
abstract article info
Article history:
Received 15 February 2013
Received in revised form 1 September 2014
Accepted 2 October 2014
Available online xxxx
Keywords:
Breadth
Depth
Absorptive capacity
Innovation
Performance
Nowadays it is commonly accepted that exploiting external knowledge sources is important for firms' innovation
and performance. However, it is still not clear how this effect takes place and what internal capabilities are
involved in the process. We propose to open the black box between external knowledge search strategies, and
innovation and performance by proposing absorptive capacity (AC) as the mediating variable. A sample of 102
biotechnology firms from Spain is used to test the proposed theoretical model through structural equation
modeling taking the partial least squares approach. Results suggest that AC acts as a full mediator in the
relationship between the depth of external knowledge search and the innovation and business performance of
the firm. Finally, some suggestions for managers and future lines of research are highlighted.
© 2015 Elsevier Inc. All rights reserved.
1. Introduction
A central part of the innovation process concerns the way firms go
about organizing their search for new ideas that have commercial
potential (Laursen & Salter, 2006). While a firm's innovation capability
may depend on its existing knowledge base, firms also rely on external
relationships and networks in order to access knowledge located
outside their boundaries or to find sources for knowledge variety that
facilitate the creation and combination of new technologies (Cockburn
& Henderson, 1998; Martín-de Castro, Delgado-Verde, López-Saez, &
Navas-López, 2011). This openness to external knowledge sources has
been defined as ‘open innovation’ and involves the use of a wide
range of external actors and sources to help firms obtain the knowledge
they need for their innovation processes (Chesbrough, 2003).
While the influence of firms' openness on their performance repre-
sents an interesting research field, most of extant literature assumes a
direct relationship between external knowledge search and perfor-
mance (Foss, Laursen, & Pedersen, 2011). In a recent study, Laursen
and Salter (2006) suggest absorptive capacity (AC) as a complementary
factor to external knowledge search. Scholars in the literature on AC and
organizational learning suggest that simple acquisition of external
knowledge does not imply successful application (Lane, Koka, &
Pathak, 2006); rather, firms need to possess the mechanisms that
allow them to retain, reactivate and apply the new knowledge in their
products and processes (Chen, Lin, & Chang, 2009; Lewin, Massini, &
Peeters, 2011).
Although Laursen and Salter (2006) drew on Cohen and Levinthal's
(1990) research and suggested AC as a complementary factor to
external knowledge search breadth and depth in shaping innovation
performance, they assessed AC as a one-dimensional concept and used
R&D intensity as a proxy to measure it. However, the appropriateness
and validity of R&D as a proxy of AC has been questioned, given that
the empirical evidence is inconsistent and it does not capture AC as a
dynamic capability (Lane et al., 2006; Zahra & George, 2002). Authors
therefore recommend considering the multidimensional nature of AC
when analyzing the concept instead of assuming it to be unidimensional
(Lane et al., 2006: 857; Volberda, Foss, & Lyles, 2010). According to its
process-based definition, AC represents a dynamic capability which
confers firms with the ability to recognize, assimilate and apply exter-
nally held knowledge through three sequential processes, namely,
exploratory, transformative and exploitative learning (Lane et al.,
2006: 856).
Thus, the main contribution of this paper is to investigate the role of
the multidimensional learning-based AC construct in the external
“knowledge search — innovation/performance relation”. This investiga-
tion implies identifying the organizational learning processes of AC in
the context of firms' openness and how their complementarity provides
a better understanding of interfirm discrepancies in benefitting from
Industrial Marketing Management xxx (2015) xxx–xxx
⁎ Corresponding author at: Department of Management, Catholic University of Murcia,
Av. Jerónimos s/n, Guadalupe 30107, Murcia, Spain. Tel.: +34 963 983376; fax: +34 963
82833.
E-mail addresses: jlferreras@ucam.edu, j.luis.ferreras@uv.es (J.L. Ferreras-Méndez),
sue.newell@sussex.ac.uk (S. Newell), anabel.fernandez@uv.es (A. Fernández-Mesa),
joaquin.alegre@uv.es (J. Alegre).
1
Tel.: +34 963 983376; fax: +34 963 82833.
2
Tel.: +34 963 864438; fax: +34 963 82833.
IMM-07143; No of Pages 12
http://dx.doi.org/10.1016/j.indmarman.2015.02.038
0019-8501/© 2015 Elsevier Inc. All rights reserved.
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Industrial Marketing Management
Please cite this article as: Ferreras-Méndez, J.L., et al., Depth and breadth of external knowledge search and performance: The mediating role of
absorptive capacity, Industrial Marketing Management (2015), http://dx.doi.org/10.1016/j.indmarman.2015.02.038