Waste Separation Behavior Among University Students Fayren Chaerunnissa 1* , Sheyrin Putri 1 , Lailatul Nursakinah 1 , Fikri Arjuna 1 , Ratna Djuwita 2 1 Faculty of Psychology, Universitas Indonesia, Depok, Indonesia 2 Department of Social Psychology, Faculty of Psychology, Universitas Indonesia, Depok, Indonesia *Corresponding author, Email: fayren.chaerunnissa71@ui.ac.id ABSTRACT This study investigated methods to increase waste separation behavior among undergraduate students at the University of Indonesia. An experiment was conducted to determine whether participants kept their waste materials until being able to dispose the waste into the correct waste bin category or if they littered instead. Participants were divided into two rooms: one with waste bins in the room, and the other with bins outside of room. Participants created artwork by finger painting and were given wet tissue and a snack, which became their waste to dispose. The variables analyzed were waste separation behavior in two conditions: a room with a waste bin and a room without a bin. An independent sample t test was used to calculate the results from both groups. Most participants demonstrated waste separation behavior but did not correctly separate their waste into its respective categories. These results suggest that waste separation is not determined by the presence of waste bins, but it is influenced by the waste holder’s perceived value of this action. Keywords: waste facilities, students, perceived value, waste separation behavior. 1. INTRODUCTION The issue of proper waste management in Indonesia is not just a government concern; rather, it is a shared responsibility that includes all citizens and households, some of whom may lack awareness of public waste management. As a result, an urgent need for community-driven solutions exists, such as an accessible and cost-effective infrastructure to solve Indonesian’s waste management problems. In line with the nation’s goals, the University of Indonesia published its vision to be a “green campus” and issued the Green Campus Policy in 2010 (“Program pengurangan limbah sampah”, n.d.) to contribute towards a sustainable future through education and research, by being aware of social, economic, and environmental impacts, and by taking sustainability into account for all decision- making. One of the factors targeted to reach that goal is to reduce littering behavior by increasing the presence of bins for waste, also termed “garbage” herein, that are separated based on respective waste categories. The placement of these bins may increase the possibility of appropriate waste separation behavior versus disposal disregarding the waste category. Waste separation behavior describes the choice of waste disposal when the waste is separated based on its type and categories, such as paper, plastic, and Advances in Social Science, Education and Humanities Research, volume 494 Joint proceedings of the 3rd International Conference on Intervention and Applied Psychology (ICIAP 2019) and the 4th Universitas Indonesia Psychology Symposium for Undergraduate Research (UIPSUR 2019) Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 402