37 © Te Author(s), under exclusive license to Springer Nature Switzerland AG 2022
M. Moussa et al., Cross-Cultural Performance Management,
https://doi.org/10.1007/978-3-030-91268-0_3
3
Western Culture Meets Eastern Culture:
The Thailand Context
Thai Culture: A Brief Perspective
Te frst polity of Tai speaking people emerged during the Sukhothai
period 800 CE to 1200 CE initially coming under the domination of the
Daravati, a Mon civilisation, and later under the Khmer kingdom of
Angkor. Circa 1240 CE the Khmer forces were defeated by Sri Indraitya
after which began the frst independent polity of Tai speakers (Fry et al.,
2013), an ethnic group originally from Southern China, who over the
early centuries CE spread culture, agrarian capabilities (especially rice
growing), and language as their infuence gradually migrated westward
(Baker & Phongpaichit, 2010).
During the Sukhothai, the predominant cultural infuences were
Animism (Khmer) and later Buddhism (Ceylonese) (Roongrerngsuke &
Chansuthus, 1998). Te historical periods predominant in the cultural
infuences of leader-subordinate behaviours are the Ayudthya period,
which saw cultural infuences of Brahmanism from India; Ratanakosin
period, infuenced by the Chinese and Confucianism; and American/
Western (post WWII) including the current globalisation forces of the
world economy, which has seen a result orientation infuence upon the