European Journal of Business and Innovation Research Vol.1, No.4, pp.1-8, December 2013 Published by European Centre for Research, Training and Development UK (www.ea-journals.org) 1 CELL PHONE DISPOSAL AND STRATEGIC EVALUATION OF ELECTRONIC WASTE MANAGEMENT IN KENYA, A CASE OF MOBILE PHONE DEALERS IN KISUMU COUNTY Antony Sije and Pamela Awuor Ochieng’ Department of Commerce and Economic Studies Jomo Kenyatta University of Agriculture and Technology +254722413192 ABSTRACT Strategic evaluation of electronic waste and cell phone disposal was conducted by the researchers in Kisumu County, Kenya. The researcher sought information from both the published and unpublished documents for the review. The study established that there is strong relationship between effective strategic evaluation management and cell phone disposal. The researchers concluded that there is need for the government to establish free shops in Kenya to bring the electronic wastes from the dumping sites to their proper disposal. KEYWORDS: Strategic evaluation, Cell phone disposal, Technology, Electronic waste. INTRODUCTION There is an increase of electronic wastes in the surrounding environment in both the developed and the underdeveloped nations due to the increase in level of technology across continents. Recyclers consider electronic waste a "rapidly expanding" issue (http://en.academic.ru/dic.nsf/enwiki/808743, date accessed 26/9/2013). A cell phone’s shelf life is only about 3 years for the average consumer (http://www.aquasana.com/product_detail.php?product_id=27, date accessed 26/9/2013). What does this mean? It means that there is a constant replacement of the old cell phones in the market. This is as a result of the rapid progression of technology in the mobile industry (http://en.wikipedia.org/wiki/Mobile phone recycling, date accessed 26/9/2013). Cell phone coatings are typically made of lead, which is a toxic chemical that can result in adverse health effects when one is exposed to it in high levels (Alan et al, 2010). The circuit board on cell phones is made of copper, gold, lead, zinc, beryllium, tantalum, coltan that would require significant resources (Alan et al, 2010). This is why it is important to recycle old cell phones and source these increasingly scarce materials whenever possible, (Alan et al, 2010). Part of this evolution has involved greater diversion of electronic waste from energy-intensive down-cycling processes, where equipment is reverted to a raw material form (Igweta, 2013). This diversion is achieved through reuse and refurbishing (Alan et al, 2010). The environmental and social benefits of reuse include diminished demand for new products and virgin raw materials (with their own environmental issues); larger quantities of pure water and electricity for associated manufacturing; less packaging per unit; availability of technology to wider swaths of society due to greater affordability of products; and diminished use of landfills (Alan et al, 2010).