75 STUDIES ON THE SUPPLY AND PRICE MANAGEMENT IN VETERINARY PHARMACEUTICAL UNITS Valentin NICORESCU 1 , Alexandra NEAGU 2 , Maria CRIVINEANU 1 , Camelia PAPUC 1 , Corina PREDESCU 1 1 University of Agronomic Sciences and Veterinary Medicine of Bucharest, 59 Mărăşti Blvd, District 1, 011464, Bucharest, Romania, Phone: +4021.318.25.64, Fax: + 4021.318.25.67, Email: valinicorescu@yahoo.com, maria_crivineanu@yahoo.com, cami_papuc@yahoo.com, durduncorina@yahoo.com 2 S.C. Vet Stil Consult S.R.L., 37 Măguricea Str., District 1, 014233, Bucharest, Romania, Email: alexandrav.neagu@yahoo.com Corresponding author email: valinicorescu@yahoo.com Abstract Nowadays, veterinarian’s activity takes place in a highly dynamic and changing environment; thus, the managers of economic units having as main activity the sale of veterinary products should have leadership and organizational qualities that allow them to develop a successful business in a competitive environment. The purpose of this study was to highlight the main aspects related to veterinary pharmaceutical units supply, and the manner in which price management is done. The study was conducted in 25 veterinary pharmaceutical units (pharmacies and pharmaceutical points) in Bucharest and consisted of a market survey in order to identify the factors that influence supply, the criteria by which suppliers are selected, rhythm and mode of supply, as well as aspects related to stocks’ management and control, pricing criteria, markup and its influencing factors. The results showed that the supply of veterinary pharmaceutical units is typically performed daily or weekly and is influenced by season, prices and profitable offers from suppliers. In an overwhelming percentage, veterinary pharmaceutical units’ stocks are electronically managed by using software that facilitates staff’s work, and most of the surveyed veterinary pharmaceutical units keep a safety stock. The most important factors that influence price levels are mainly represented by the competition, discounts, offers and benefits from suppliers, and the most common markup for veterinary pharmaceutical units is between 20-50%. Following the studies, it was concluded that modern management and marketing principles related to the supply, stocks and prices are properly applied in the surveyed veterinary pharmaceutical units. Key words: markup, prices, stocks, supply, veterinary pharmaceutical units. INTRODUCTION Nowadays, veterinarian’s activity takes place in a highly dynamic and changing environment; thus, the managers of economic units having as main activity the sale of veterinary products should have leadership and organizational qualities that allow them to develop a successful business in a competitive environment. At present, in Romania, the conditions of organization and functioning of veterinary pharmaceutical units, as well as the procedures of sanitary veterinary registration/authorization of veterinary pharmaceutical units and activities are regulated by ANSVSA Order no. 83/2014. Thus, veterinary pharmacy is a veterinary pharmaceutical unit which holds and retail sells veterinary medicinal products, animal feed, medicated feed and other veterinary products, instruments and medical equipments, medical devices and accessories for animals. Veterinary pharmaceutical point is a veterinary pharmaceutical unit having as main activity the retail sale of veterinary medicinal products which are not subject to prescription (OTC), other veterinary products, instruments and medical equipments, medical devices, accessories for animals and feed. The supply is defined as the provision of appropriate technical and material items, at the place and time required, with a minimum cost Scientifc Works. Series C. Veterinary Medicine. Vol. LXI (1) ISSN 2065-1295; ISSN 2343-9394 (CD-ROM); ISSN 2067-3663 (Online); ISSN-L 2065-1295