ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 “See That Door With a No Entry Sign? Open It”: Exploring Consumer Agency in Contested Place Stephanie Anderson, University of Strathclyde, UK Kathy Hamilton , University of Strathclyde, UK Andrea Tonner , University of Strathclyde, UK This research explores consumer agency in the context of ‘urban exploration,’ which refers to the consumption of abandoned and contested urban ruins. Drawing on netnographic data, we introduce the concepts of calculated agency and transient appropriation, and demonstrate the importance of temporality and virtuality in the creation of place meaning. [to cite]: Stephanie Anderson, Kathy Hamilton , and Andrea Tonner (2015) ,"“See That Door With a No Entry Sign? Open It”: Exploring Consumer Agency in Contested Place ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 309-313. [url]: http://www.acrwebsite.org/volumes/1019666/volumes/v43/NA-43 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.