16 Exploring a Chairman of the Board's Construction of Organizational Reality: The Colruyt Case M. Janson School of Business Administration University of Missouri, St. Louis St. Louis, Missouri 63121, USA Tel: (314) 516-5846 E-mail: mjanson@umslvma.umsl.edu T. Guimaraes Tennessee Technological University Cookville, Tennessee 38505, USA Tel: (615) 372-3385 E-mail: TG5596@TNTECH.EDU A. Brown City University Business School Frobisher Crescent, Barbican Center London EC2Y 8HB, England Tel: 440174778624 E-mail: A.P.Brown@CITY.AC.UK T. Taillieu Katholieke Universiteit Leuven B3000 Leuven, Belgium Tel: 3216326059 E-mail: Tharsi.Taillieu@psy.kuleuven.ac.be A. S. Lee et al. (eds.), Information Systems and Qualitative Research © Springer Science+Business Media Dordrecht 1997