Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya Rael Nkatha Mwirigi, Samuel Maina, Linda Kimencu To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v8-i5/4170 DOI:10.6007/IJARBSS/v8-i5/4170 Received: 21 March 2018, Revised: 29 May 2018, Accepted: 03 June 2018 Published Online: 08 June 2018 In-Text Citation: (Mwirigi, Maina, & Kimencu, 2018) To Cite this Article: Mwirigi, R. N., Maina, S., & Kimencu, L. (2018). Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 680–698. Copyright: © 2018 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 8, No. 5, May 2018, Pg. 680 - 698 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE