The Effect of Network Content and Tie-Strength on New Product Development Process Shahpar Abdollahi King’s College London PhD Student Student No. 0537754 Supervised by Dr. Teck Yong Eng Contact Details: 53 Nero Court, Justin Close, Brentford Dock, Middlesex-UK Tel: +44-(0)20-88 470 407 Mobile: +44 (0) 77 669 77 039 Email:Shahpar.abdillahi@yahoo.co.uk/ Shahpar.abdollahi@Kcl.ac.uk 1