Jom FISIP Volume 1 No.2 Oktober 2014 Page 1 PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PASIEN DI RUMAH SAKIT AWAL BROS PEKANBARU Oleh Citra Cahaya Sari Counselor : DR. H. Seno Andri, MM, M.Si (CP : 082392611616) Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau Kampus Bina Widya Jl. H. R. Soebrantas Km. 12,5 Simpang Baru Pekanbaru 28293 Abstract: in this research Issue is the decline in the number of outpatients in the last 3 years, especially for the old outpatients. This indicates patient loyalty to decline medical treatment to hospitals Early Bros Pekanbaru. As for the purpose of this research is to know the implementation of the marketing mix and knowing the loyalty of outpatients at the hospital Beginning Bros Pekanbaru. In addition to knowing the influence of marketing mix to the loyalty of patients in hospitals Early Bros Pekanbaru. Data collection through the kusioner of 100 outpatients. Results of research on the marketing mix implemented Early Bros Hospital Soweto rated it good. So too with the loyalty of outpatients at the hospital Beginning Bros Pekanbaru. votes have been good. However there are still shortcomings in the process and the price problem including outpatient medical treatment procedures. Results of calculation with the SPSS program, obtained as a result of that marketing mix (X) have a very strong relationship to patient loyalty (Y). Outpatient in the hospital Beginning Bros Pekanbaru Keywords: marketing mix, patient loyalty, hospitals early bros pekanbaru A. Pendahuluan 1. Latar Belakang Rumah Sakit merupakan salah satu bentuk sarana pelayanan kesehatan yang dapat diselenggarakan oleh pemerintah dan swasta. Pelayanan kesehatan di rumah sakit dapat berupa kegiatan pelayanan rawat jalan, pelayanan rawat inap dan pelayanan rawat darurat yang mencakup pelayanan medik dan penunjang medik. Pelayanan Kesehatan adalah pelayanan jasa, jasa berbeda dengan barang. Jika barang merupakan suatu obyek, benda atau alat, maka jasa adalah suatu perbuatan, kinerja (perfomance). Seseorang tidak dapat menilai hasil dari jasa sebelum ia menikmatinya sendiri.