Strategic Management Quarterly September 2016, Vol. 4, No. 3, pp. 27-47 ISSN: 2372-4951 (Print), 2372-496X (Online) Copyright ©The Author(s). All Rights Reserved. Published by American Research Institute for Policy Development DOI: 10.15640/smq.v4n3a2 URL: https://doi.org/10.15640/smq.v4n3a2 Ethics and Entrepreneurship: A Supply Side Examination Breena E. Coates, Ph.D. 1 & Mike Stull, Ph.D. 2 Abstract This research study examines the relationship entrepreneurs have with their supply chains from the triple bottom line (TBL)—i.e., an ethical perspective. The central question posed is: “Can entrepreneurs create sustainable supply chains and at the same time meet profit objectives? To answer this question the research methodology involved analyses of cases of entrepreneurial ventures that successfully incorporated TBL in supply chain ethics. From a body of 9 cases studied, 6 were chosen as illustrative for this paper. Lessons learned include that a latent fourth “F” in the existing 3 well-known “Fs” of Entrepreneurship 3 has emerged. The paper discusses fusion of principal and agent in the supply chain creates organizational success. An idiographic methodology examines the phenomena of ethics in supply chain management and organizational success from examination of 6 case studies of firms with global impact Keywords: Entrepreneurs, ethics, conservation, corporate citizenship, CSR, focus, fusion, gender mainstreaming, poverty, supply chain management and sustainability 1. Introduction The doctrine of homo economics 4 (Friedman 1979)—i.e., the wealth-maximizing economic corporate leader, who rationally pursues his self-interested ends, through subjectively-defined (but legal) goals--has been eroding in the 21 st century 5 . 1 Professor of Global Strategy, California State University, San Bernardino. 2 Professor of Entrepreneurship, California State University, San Bernardino. 3 There are three famous “Fs” in Entrepreneurship, Family, Friends and Fools” 4 Economic man 5 Shareholder theory epitomized by Friedman, posits the notion that corporate agents of shareholders (i.e., managers) should behave in ways that maximizes profits within the laws of a society.