International Journal of Business, Economics and Law, Vol. 21, Issue 5 (April) ISSN 2289-1552 2020 47 FEASIBILITY STUDY ON SUSTAINABLE NATURAL TOURISM IN BAJULMATI NATURAL TOURISM AREA Muhamad Muhsin Agus Sumanto Farida Rahmawati ABSTRACT Bajul Mati is a sustainable natural tourism that applies aspects of environmental conservation, economic aspects which is beneficial for the community and social aspects in the form of local wisdom. The purpose of this research is to conduct a feasibility study of Bajul Mati from economic and environmental aspects. Research method applied in this study is mixed study with Bajul Mati as the tourism object. The data collection is done through interviews and observations, as well as calculation using Net Present Value. The result of this study is NPV > 0, which means that Bajul Mati is economically viable and improved the welfare of residents through homestay and traders. Environmental aspects consist of conservation in rivers and caves. Keywords: Sustainable nature tourism, feasibility study, Net Present Value INTRODUCTION a. Background Indonesia is a country that has a great diversity of natural richness of flora, fauna and landscapes. Therefore, the Indonesian government develops the country as an nature tourism area to increase foreign exchange. According to the ministerial regulation of tourism of the Republic of Indonesia number 14 of 2016 on tourism destination guidelines (Permenpar, 2016), the development of tourist areas should be based on elements of diversity, uniqueness and peculiarities of culture and nature by not ignoring future needs, which are expected to bring benefits sustainably. Sustainable nature tourism development should pay attention to the benefits, risks and sustainability to reduce environmental degradation due to waste and exploitation. It should also financially beneficial to provide job vacancies as well as improving the economy of the surrounding community (Stefanica & Butnaru, 2017). Bajul Mati nature tourism located in Kabupaten Malang is very potential to be developed as it has potential for coastal, caves, and river tourism. The concept of sustainable tourism is tourism that takes full account of the current and future economic, social and environmental impacts to address the needs of visitors, the travel industry, and the environment (WTO, 2004). Sustainable nature tourism has been able to improve Indonesia’s economic development as it focuses on improving the environment In the form of natural conservation, social impact in the form of improving the community economy, and social in the form of social transformation of new values/cultures. Based on the background, the focus of this study is how is the feasibility of Bajulmati Natural Tourism area of assessed from the sustainable natural tourism concept? LITERATURE REVIEW A. Sustainable Nature Tourism 1. Definition of Nature Tourism Nature tourism is that utilizes the potential of natural resources, both in the natural state and after an exploitation in the form of development. Nature Tourism is principally developed with the aim to preserve the natural and beneficial areas of the society economically (Suyitno, 2006). The success of a place to develop into natural attractions is very dependent on several factors, such as: 1) Tourist attractions that stimulate someone's desire to visit due to satisfaction (Ervina & Agoes, 2015), 2) accessibility means transportation is easily accessible, 3) Amenity means the availability of various supporting facilities, and 4) tourist activities for entertainment. 2. Definition of Sustainable Nature Tourism Sustainable tourism is tourism developed with the orientation to natural resources preservation to be utilized by the current generation to the next generation by taking the sustainability of the tourism area, the economic potential of tourist areas, and social culture of the community in the tourist areas into consideration (Katerina and Gabriela, 2012). Tourism potential has a positive impact for sustainable development because, in terms of economy, it could improve the welfare of society as the society can open up business due to many coming visitors. In terms of natural aspect, it could preserve nature. In terms of social, i it increases social interaction and social change to be more advanced for both current and future generations (Chenguang & Liu,