[54] THE POTENTIAL CREATIVE INDUSTRY BASED ON ISLAMIC BOARDING SCHOOL LITERATURE AS THE LOCAL GENIUS OF JAVANESE COASTAL COMMUNITIES Fathur Rokhman Semarang State University, Faculty of Languages and Arts, Departement of Indonesian Language and Literature, Semarang, Indonesia fathurrokhman@yahoo.co.id Abdurrachman Faridi Semarang State University, Faculty of Languages and Arts, Departement of English Language and Literature, Semarang, Indonesia pakdur@yahoo.co.id Ahmad Syaifudin Semarang State University, Faculty of Languages and Arts, Departement of Indonesian Language and Literature, Semarang, Indonesia asyaifu@yahoo.co.id ABSTRACT The aim of this work was finding the potential creative industry based on Islamic boarding school literature as local genius of Javanese coastal communities. The research design used Research and Development approach. This research was done in some Islamic boarding school located in Central Java, specifically North Coast (Pantura). The subject of research was purposely chosen. Data collection in this study was taken by using questionnaires, observation, documentation, and focus group discussions, not to mention the study of literature (review). Data collected were analyzed by quantitative descriptive analysis and qualitative descriptive analysis. The findings of this study was the potential creative industry based on Islamic Boarding School literature as local genius of Javanese coastal communities was found in the forms and types of literary works. Seeing from the origin of creation and the language used, Islamic boarding school literature can be classified as follows (1) universal Islamic boarding school literature, (2) local Islamic boarding school literature. Universal Islamic boarding school literature can be found in two forms, prose which contains story / biography of holy figures, and poetic tale (kasidah). However, Local Islamic Boarding School literatures were born and introduced to certain local Islamic schools or certain local Muslim communities. The genres of these literatures are various, such as syi’ir, shalawatan, suluk, and tembang, which use local language (Javanese or mixture), combined with Arabic. Keywords: creative industry, Islamic boarding school literature, local genius, coastal communities