ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT © 2013 Institute of Interdisciplinary Business Research 850 APRIL 2013 VOL 4, NO 12 Exploration relationship between Internal Marketing and Organizational Citizenship Behavior in bank of Kurdistan province Mohamad Aeeni Department of management sanandaj Branch, Islamic Azad university, sanandaj , Iran Freyedon ahmadi Departement of public management, payeme Noor Univercity , Tehran ,Iran Reza shafei Departement of management, univecity of kurdistan Abstract Internal marketing tries to satisfy needs of employees by considering them as the organization's internal market. According to performed researches satisfaction of the organization's employees needs in the best manner through internal marketing activities could be leaded to forming and improving of employees' extra-role behaviors in addition to improvement of their in-role behaviors. Organizational citizenship behaviors are one of the extra-role behaviors of employees in the organization. Thus, the present survey examines the relationship between internal marketing and organizational citizenship behavior and the impact of internal marketing dimensions on the amount of appearing of employees' citizenship behavior. Population of this research includes employees of Banks in Kurdistan province. After sampling of 384 persons, Questionnaire is used for data collection. Structural equations technique and path analysis (regression model) have been used to test hypotheses by applying of Amos Graphic software. Results showed that all five hypotheses are accepted with 95% confidence. Keywords: Internal marketing, Organizational citizenship behavior, Internal marketing MIX 1. Introduction Today organizations act in a dynamic, ambiguous and changeable environment. In this regard, environmental dynamics and changes have persuaded organizations to improve their performance permanently in order to keep their competitive excellence. It is evident that one of the most principal cases that is considered in evaluation of performance of each organization could be in earnings resulted from maintaining of current customers and attracting of new ones. Certainly, the key to maintain and attract new customers towards improving of organizational performance in all organizations and especially in service organizations is quality of performance of human resources of the organization. We can claim that improvement of quality of human resources' performance of the organization depends on satisfying them as internal customers of the organization. in this regard , Internal marketing is a concept that should be considered by service organizations, since by considering employees as internal customers of the organization internal marketing is a significant activity in development of a customer oriented organization and its main purpose is extending of awareness from internal customers and removing of task obstacles in the direction of organizational effectiveness. According to viewpoint of Foreman and Money (1995) each organization could be regarded as a market inside itself by conceiving of