Economic Scope Analysis on Online Media: The Case of Okezone.com A M Putra 1 , K Jaya 2 , D Andika 3 , M Rosit 4 1,2,3 Universitas Mercu Buana, Jakarta, 4 Universitas Pancasila-Jakarta 1 afdal.makkuraga@mercubuana.ac.id, 2 kusuma.jaya@mercubuana.ac.id, 3 dicky.andika@mercubuana.ac.id, 4 muhammadrosit@univpancasila.ac.id ABSTRACT Okezone is one of MNC Media's business units which engaged in online media news portals. This business unite first operated on March 1, 2007. Okezone.com has a variety of content from general news, politics, events, international, economy, lifestyle, celebrity, sports, auto, technology, food, travel, pilgrimage, Muslims, coffee shops and rubric. Okezone.com also collaborates with other MNC media business units such as TV Free to air, pay tv and e-commerce. The cooperation is in the form of distribution of Okezone content to promotion of Okezone activities posted both through the official website and social media of each unit. This research will focus more on three long tail forces, namely production democratization, distribution democratization and supply and demand democratization. These three forces are a set of new opportunities that arise in the long tail market. The methodology used in this research is a case study with data collection methods through interviews and direct observation. The results of this study explain that Okezone.com to run a business on digital media, has applied the concept of economic of scope, it is seen in hyperlinks of some content with fellow MNC groups. Keyword: Media Economic, Economic of scope, Long tail 1. INTRODUCTION In recent years the development of digital media business is growing fast, one of the causes is the growth of internet users in Indonesia. AC Nielson issued a press release explaining that internet growth penetration in Indonesia continues to increase, currently around one third of the population in big cities have had access to the internet in the last 3 months. The government's internet entry village program from the Ministry of Communication and Information also contributed greatly to the increase in internet users in Indonesia. [1] In 2017, We Are Social, a social marketing agency, issued an annual report on data on the number of website, mobile and social media users from around the world. As many as 3,773 billion in total population worldwide, Indonesia is one of the countries that experienced a very fast growth of 51% and as many as 3,448 billion are active users (Wearesocial, 2017). [2] Internet technology has one capability that is not possessed by other technologies, one of which is to erase the boundary between space and time, between one person and another, better known as the "Global Village", where the world can be analogous to a very large and vast village that can connecting all humans in the world. The concept of Global Village not only has an impact on the ease of communicating with other communities without having to think about B-SPACE 2019, November 26-28, Malang, Indonesia Copyright © 2020 EAI DOI 10.4108/eai.26-11-2019.2295174