World Applied Sciences Journal 26 (12): 1657-1661, 2013
ISSN 1818-4952
© IDOSI Publications, 2013
DOI: 10.5829/idosi.wasj.2013.26.12.1567
Corresponding Authors: Hafiz Muhammad Abdul Hayee,
COMSATS Institute of Information Technology Sahiwal, Pakistan.
1657
The Effect of Extrinsic Motivational Instruments on Job Satisfaction:
A Case of Pakistani Financial Services Companies
Rashid Saeed, Rab Nawaz Lodhi, Hafiz Muhammad Abdul Hayee,
1 2 2
Merium Shakeel, Zahid Mahmood and Moeed Ahmad
2 3 4
Head of Management Sciences Department,
1
COMSATS Institute of Information Technology Sahiwal, Pakistan
COMSATS Institute of Information Technology Sahiwal, Pakistan
2
Bahria University Islamabad, Pakistan
3
Department of Business Administration, Bahauddin Zakarya University, Sahiwal Campus, Pakistan
4
Submitted: Oct 11, 2013; Accepted: Nov 16, 2013; Published: Dec 4, 2013
Abstract: The aim of study is to examine the factors of extrinsic motivation that affect job satisfaction. Data was
collected through questionnaire on five point likert scales from 100 respondents by using convenience
sampling technique. Correlation and regression analysis were used as statistical tests. Results of regression
analysis show that tools of extrinsic motivation have positive relationship with job satisfaction of the
employees of financial services companies.
Key words: Extrinsic Motivational Job Satisfaction Financial Services Companies
INTRODUCTION Job satisfaction is an emotional state of happiness
Motivation is a psychological characteristic of human to their work and how they are compelled to perform their
beings that obliges them to act in a specific way. Some jobs well as to their expectations from the job. What are
researchers define it in as the process of fulfillment of the factors that enforce them not to leave their current job
specific need. And there are different theories that explain and give them pleasure to perform the current job?
motivation according to that need. In that theories, The extrinsic motivational factors have a very vast
Maslow’s, Herzberg’s are included. impact on the employee’s job satisfaction. As these are
Basically, motivation is alienated into two categories. the things that can drive the employee job satisfaction
One is intrinsic (internal) and another one is extrinsic through the reasonable wage which is one of the
(external) motivation. That paper is concerned about the important factor in the drive of the satisfaction because if
extrinsic motivation. In the organizational context, there is no reasonable wage then the productivity of the
extrinsic motivation is about the external factors of employee’s work will be low and that productivity show
employee environment that affect its motivation. It the satisfaction level of the employee towards his work.
basically includes the factors of reasonable wage, And same is the case for all the other factors of extrinsic
attraction of the job, appreciation for the good job, motivation.
structure of the organization, relations among the
employees, security of the job, working conditions, Background of the Problem: Things that affect the job
manager approach to the employee’s personal problems satisfaction other than the factors like reasonable wage,
and promotion criteria. All these factors effect on the attraction of the job, appreciation for the good job,
motivation of the employee and have a very great impact structure of the organization, relations among the
on the employee job satisfaction. employees, security of the job, working conditions,
and which about how the employees are obliged to come