International Journal of Scientific and Research Publications, Volume 2, Issue 2, February 2012 1 ISSN 22503153 ! 1 Lecturer, MGR. IHMCT, Chennai87, India 2 Professor & Head St.Jospeh’sEngg.College, Chennai119, India " Entrepreneurship amongst women has been a recent development. The entrepreneur is a person who has enterprising quality, takes initiative and establishes an economic activity or enterprise. Starting and operating an enterprise involves considerable risk and effort on the part of the entrepreneurs, particularly in the light of high failure rate. The enterprises started by women are so greatly influenced by the decisions and desires of the members of the family, women entrepreneurs who receive support from family, relatives and other support systems could manage their own enterprises successfully. Entrepreneurial talents and capabilities are latent in all communities but their translation to innovative action depends on appropriate stimuli and environment and these stimuli can be generated trough training. Training women for entrepreneurial and managerial capabilities should be conceived as one of the most important factors for accelerating growth. Efforts are being made along these lines, however they are limited only to bring changes quantitatively but not qualitatively. Hence appropriate training and interventions are needed to bring qualitative changes in the situation. An attempt was made in this study to examine the quality of microenterprise management by women in socio cultural milieu and to project the management training needs of women entrepreneurs. women entrepreneurs microenterprise, management styles, need for training. I. INTRODUCTION ntrepreneurship is a more suitable profession for women than regular employment in public and private sectors since they have to fulfill dual roles. Women have been taking increasing interest in recent years in income generating activities, self employment and entrepreneurship. This is seen in respect of all kinds of women both in urban and rural areas. Women are taking up both traditional activities (knitting, pickle making, toy making, jam and jelly) and also nontraditional activities(like computer training, catering services, beauty par lour, gym etc.).It is clear that more and more women are coming forward to set up enterprises. Generally, women who initiate a microenterprise do it because of the factors which limit their capacity to start large ventureslow levels of self confidence, little access to technical information, poor local market conditions, regulatory barriers and no access to capital. On the other hand, for some microenterprises offers a meaningful source of income and satisfaction. Women who try to enter an industry, either in managerial or in entrepreneurial role are generally exposed to various environmental constraints. Starting and operating business involves considerable risk and effort on the part of the entrepreneur, particularly in the light of highest failure rate. Perhaps, this rate is even higher in the case of women entrepreneurs who have to face not only the usual business problems but also their family problems. This not only limits the scope of their contribution to the industrialization process, but also undermines the productive utilization of an available human resource, that is most needed in our country. Development as entrepreneurs is a recently discovered phenomenon for women for which they need motivation, training and family support. Realizing the need for training, government started introducing several programmes. Critical evaluation of the existing governmental and nongovernmental efforts indicate that training and technical assistance offered are not geared to suit the individual needs.).The studies conducted by Kale (1990); Kirve and Kanitkar (1993), revealed that training approach is an important one for helping women in nontraditional high skill, male dominated activities and also to build confidence among women to meet the specific needs. Intensified effort has to be taken to asses the social attitude, mentality, needs and abilities of the women and to impart training. Flexible training programme and interest based skill training can push the women towards entrepreneurial activities. Training to develop good managerial skills is useful and essential to women (Padmavati, 2002and Sathyasundaram, 2004). II. OBJECTIVES OF THE STUDY 1. To study the reasons for being in business by women entrepreneurs 2. To study the Sociodemographic, economic, managerial and entrepreneurial profiles of women entrepreneurs 3. To study the efficacy of microenterprise women. in Management training needs III. METHODS A sample of 100 women entrepreneurs was selected for the present study from Tamil nadu district of Chennai region to analyze the process and styles of management. For indepth analysis, 50 women entrepreneurs from this 100sample were taken. The sample was selected using nonrandom opportunity sampling technique as the list of women entrepreneurs available with the business development organizations did not tally to a great extent with the existing women entrepreneurs. In this research, interview and case study techniques were employed and the data was collected using the following tools,· Interview schedule: to collect socioeconomic, demographic profiles of women entrepreneurs.· Interview schedule: for indepth analysis of women entrepreneurs. E