Finansha-Journal of Sharia Financial Management E-ISSN 2774-2687 Volume 1, Nomor 2 (2020), Halaman 63-72 P-ISSN 2775-0868 ANALISIS STRATEGI PROMOSI TABUNGAN FAEDAH PT. BRI SYARIAH KC. BANJARMASIN Nur Habibah Magister Ekonomi Syariah, IAIN Palangkaraya nurhabibah151@gmail.com Ahmad Dakhoir Magister Ekonomi Syariah, IAIN Palangkaraya ahmad.dakhoir@iain-palangkarya.ac.id Abstract This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Bajarmasin which was carried out in the form of: promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin. Keywords: SWOT Analysis, Promotion Strategy, Savings Benefits Abstrak Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis menggunakan metode SWOT strategi promosi yang dilakukan di PT. BRI Syariah KC Banjarmasin. Jenis penelitian yang digunakan adalah penelitian lapangan dengan pendekatan kualitatif. Kemudian, sumber data penelitian merupakan data primer yang berasal langsung dari lapangan. Untuk mendapatkan data penelitian, teknik pengumpulan data dengan observasi, wawancara bersama MO ( Manajer Operasional) FRO (Funding Relation Officer) dan AO (Account Officer), dan dokumentasi. Kemudian untuk menganalisis data digunakan teknik analisis editing, kategorisasi, dan deskripsi. Hasil penelitian menunjukkan strategi promosi tabungan Faedah yang dilakukan BRI Syariah KC Bajarmasin yang dilakukan berupa: promosi ketika serbu pasar, kesekolahan SD, SMP, SMA, perusahaan, keperkuliahan, bekerjasama dengan beberapa perusahaan dan ke calon nasabah yang ingin melakukan pembiayaan. Berdasarkan analisis SWOT, BRI Syariah KC Banjarmasin masih memiliki banyak tantangan dan kelemahan yang harus dibenahi agar promosi yang dilakukan berhasil dan membantu menambah dana pihak ketiga pada BRI Syariah KC Banjarmasin. Kata kunci : Analisis SWOT, Strategi Promosi, Tabungan Faedah