https://doi.org/10.1177/01461672211043385
Personality and Social
Psychology Bulletin
1–15
© 2021 by the Society for Personality
and Social Psychology, Inc
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DOI: 10.1177/01461672211043385
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Empirical Research Paper
What are the impacts of political crises on culturally salient
behaviors? Cultural behaviors displayed by individuals are
thought to be products of a larger stable cultural system that
is transmitted over generations. Some theorists have argued
that current cultural differences are the result of century- or
even millennia-long processes (Hofstede, 2001), which
points to longer evolutionary dynamics associated with the
evolution of large-scale civilizations (Boyd & Richerson,
1988; Turchin, 2015). As a consequence, political instabili-
ties, short of a system-collapse, may not be expected to find
reflections in the behavior of individuals. At the same time,
cultural systems need to be dynamic, to respond to changing
social, economic, and ecological conditions at relatively
short notice. Such internal politics and negotiations of social
hierarchies and alliances in turn may lead to instabilities in
the larger cultural system over longer periods (Cohen, 2001;
Turchin, 2016). Power struggles at a political level within a
society may create sociocultural dynamics, which shift
behaviors and lead to new emerging equilibria, especially if
these cultural characteristics play a role in the larger political
process. Here, we are aiming to provide first responses to
these overarching questions on cultural stability versus
change by reporting longitudinal data covering responses of
individuals over a 3-year period that is marked by political
upheaval and power struggles within the larger democratic
system.
Our focus is on culturally salient behavior syndromes that
have been extensively studied in anthropology and increas-
ingly in cultural psychology. Specifically, we are focusing on
Brazilian jeitinho (pronounced jay-tchee-nyoo, can be trans-
lated as the “Brazilian little way”) which is described as a
“special way to solve a problem, or a difficult or prohibited
situation . . . [that involves] finding a creative solution for
dealing with emergencies, whether in the form of concilia-
tion, cunningness, or skill” (Barbosa, 2006, p. 41). Jeitinho is
a characteristic behavioral trademark of Brazilian culture
which is thought to have emerged as a flexible problem-solv-
ing behavior in a highly hierarchical and bureaucratic system
and which has received attention from Brazilian and interna-
tional scholars and commentators (Almeida, 2007; Amado &
1043385PSP XX X 10.1177/01461672211043385Personality and Social Psychology BulletinFischer et al.
research-article 2021
1
Institute D’Or for Research & Teaching, Rio de Janeiro, Brazil
2
Victoria University of Wellington, New Zealand
3
University of Brasilia, Brasilia, Brazil
Corresponding Author:
Ronald Fischer, Institute D’Or for Research & Teaching, Rua Diniz
Cordeiro, 30, Botafogo, Rio de Janeiro, RJ 22281-100, Brazil.
Emails: ronald.fischer@idor.org; ronald.fischer@vuw.ac.nz
Cultural Syndromes in a Changing World:
A Longitudinal Investigation of Brazilian
Jeitinho Social Problem-Solving Strategies
Ronald Fischer
1,2
, Johannes Alfons Karl
2
,
and Ronaldo Pilati
3
Abstract
We report a longitudinal study of Jeitinho brasileiro (salient cultural characteristic of Brazil) during a period of significant
political instability. Previous historical and anthropological sources have pointed to the importance of political instability
for cultural changes in behaviors such as jeitinho. We are the first to examine possible individual-level dynamics over time,
reporting a 3-year longitudinal study (N = 205) of two dimensions that differentiate keeping a socially pleasant social
climate (simpatia) from trickery and breaking social norms. Using longitudinal network analysis, we found (a) reinforcing links
between behavioral nodes within each of these two jeitinho clusters over time, (b) few between-cluster links, (c) within-
person and between-person components were distinct, and (d) only the between-person structure resembled the overall
factor structure. Overall, our data show that cultural behaviors are systematically changing during a political crisis, offering
first insights how cultural systems may change via shifts in individual behavior.
Keywords
jeitinho brasileiro, cultural syndromes, social influence strategies, network analysis, corruption, longitudinal, political crisis
Received December 23, 2020; revision accepted August 12, 2021