Food Delivery Eco-System: When Platforms Get Enterprises and
Gig-Workers to Implicitly Cooperate
Clara Tuco
Naver Labs Europe, Meylan, France
clara.tuco-intern@naverlabs.com
Cécile Boulard
Naver Labs Europe, Meylan, France
cecile.boulard@naverlabs.com
Romane Calleau
Naver Labs Europe, Meylan, France
romane.calleau-intern@naverlabs.com
Shreepriya Shreepriya
Naver Labs Europe, Meylan, France
shreepriya.shreepriya@naverlabs.com
ABSTRACT
Abstract: The gig-economy relies on intermediation platforms that
connect customers with gig-workers. The food delivery eco-system
includes four actors: platform, restaurant, courier and customer.
It difers from other well-studied łgigž platforms such as Uber or
Amazon Mechanical Turk as it brings together a business and a
gig-worker. Based on our qualitative study involving couriers and
restaurants, we demonstrate that a cooperation is needed between
restaurants and couriers to perform food delivery. The way plat-
forms are designed does not support this cooperation as it is afected
by the waiting times at the restaurants and the rating system. A
dedicated space where both couriers and restaurants could directly
give feedback and information could enhance their understanding
of the situation and thus enable cooperation.
CCS CONCEPTS
· : Human-centered computing; Collaborative and social
computing;
KEYWORDS
Online food delivery, Gig-economy, Cooperation, Restaurant,
Courier
ACM Reference Format:
Clara Tuco, Cécile Boulard, Romane Calleau, and Shreepriya Shreepriya.
2021. Food Delivery Eco-System: When Platforms Get Enterprises and
Gig-Workers to Implicitly Cooperate. In Companion Publication of the 2021
Conference on Computer Supported Cooperative Work and Social Computing
(CSCW ’21 Companion), October 23ś27, 2021, Virtual Event, USA. ACM, New
York, NY, USA, 4 pages. https://doi.org/10.1145/3462204.3481757
1 INTRODUCTION
The gig-economy relies on intermediation platforms that connect
requesters or customers with łgig-workersž who could be drivers,
crowd-workers or couriers [10]. So far, the most studied platforms,
such as Amazon Mechanical Turk (AMT), Upwork, Uber or Lyft
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https://doi.org/10.1145/3462204.3481757
are composed of three major actors. For the crowd-work platforms
(AMT, Upwork), the actors are the requesters (companies/entities
that ofer micro-tasks to be done), self-employed crowd-workers
and the platform [8]. For ride hailing, the three major actors are: cus-
tomers requesting a trip, self-employed drivers (using their car) and
the platform [3]. However, in the case of food delivery, it involves
four actors: customers (ordering food), restaurants (preparing the
dishes), self-employed couriers (with their bike, motorcycle or car)
and the platform. This new confguration implies a cooperation
between a business, i.e. the restaurant and the courier, towards a
shared objective of satisfactorily delivering the order to the cus-
tomer [5]. In this contribution, we explore how global food delivery
platforms such as Uber Eats, Deliveroo or Just Eat support this type
of cooperation of couriers with restaurants and what are the side
efects.
The prior knowledge on the relationship between gig-workers
and platforms can be applied to the relationship between food de-
livery platforms and self-employed couriers. Here we refer to the
way couriers are incentivized to work for some time and place, the
lack of transparency on the consequences of rating and the assign-
ment of tasks [4]. Similarly, the self-employed status of couriers
puts them in a precarious situation [7]. In the delivery eco-system,
the couriers must also include the constraint of other workers (the
restaurants) in their activity.
2 METHOD
In order to understand the functioning of the eco-system, we inter-
viewed 16 couriers, 7 restaurant managers and did observations of
the couriers (2 shifts) as well as the restaurants (5 shifts). Couriers
were recruited through an online survey shared on social networks
and by approaching them directly on the feld. Restaurants in our
(mid-sized French) city were invited and volunteered to participate
in the study. Couriers and restaurants worked either with global
platforms (such as Uber Eats, Deliveroo, Just Eat, Stuart etc.) or
smaller local platforms (enterprises or co-operatives), as indicated
in Table 1. All the interviews were transcribed and analyzed from
an ethnomethodological perspective. We had no theoretical orienta-
tion and were interested in how participants expressed their usage,
activities, understandings and opinions about the food delivery ser-
vice in their own words [9]. The interviews lasted between 12min to
98min, with an average of 55 minutes. A signifcant observation that
stood out was the reported frictions between the couriers and the
restaurants showing the diference in the objectives of these actors
and how the global platforms poorly support their cooperation.
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