Eliciting and Estimating Reservation Price: a Semi-Compensatory Approach Sigal Kaplan, Technion - Israel Institute of Technology Shlomo Bekhor, Technion - Israel Institute of Technology Yoram Shiftan, Technion - Israel Institute of Technology June 2009 Send correspondence to Sigal Kaplan, Transportation Research Institute, Technion - Israel Institute of Technology, Technion Campus, Haifa 32000, Israel (Email: sigalkap@technion.ac.il). Shlomo Bekhor, Transportation Research Institute, Technion - Israel Institute of Technology, Technion Campus, Haifa 32000, Israel (Email: sbekhor@technion.ac.il). Yoram Shiftan, Transportation Research Institute, Technion - Israel Institute of Technology, Technion Campus, Haifa 32000, Israel (Email: shiftan@technion.ac.il).