International Journal of Economics, Commerce and Management United Kingdom Vol. IV, Issue 4, April 2016 Licensed under Creative Common Page 871 http://ijecm.co.uk/ ISSN 2348 0386 RELATIONSHIP BANKING AND ITS ASSOCIATION WITH THE FINANCIAL PERFORMANCE ON MANUFACTURING FIRMS IN RWANDA A CASE STUDY OF BRALIRWA, RWANDA Kankindi Marie Chantal Student, Jomo Kenyatta University of Agriculture and Technology, Kigali Campus, Rwanda kankindi82@gmail.com Olweny Tobias Lecturer, Jomo Kenyatta University of Agriculture and Technology, Nairobi Campus, Kenya Mbabazi Mbabazize Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kigali Campus, Rwanda Abstract The purpose of the study was to establish the effect of banking relationships on organisation financial performance in Rwanda, because some organization has poor banking relationship as a result, it has affected their profitability due to the losses they are making. This study was accomplished by use of three specific objectives namely: to assess the effect of short term credit financing on financial performance of Bralirwa; to determine the effect long term credit financing on financial performance of Bralirwa; to find out the effect of banks financial advisory services on financial performance of Bralirwa. Different theoretical and empirical literature by different scholars was reviewed. The target population of the study was 88 staffs of BRALIRW and a sample of 44 staff were purposively sampled. The research used the descriptive case study design based on both qualitative and quantitative approaches. Both primary and secondary sources of data source were consulted by used of questionnaire and documentary analysis as a recommended data collection tools. Data was processed by use of SPSS program and analyzed by use of frequency, mean and standard deviation, and the results represented in