69 Journal of Multidisciplinary Developments. 2(1), 69-78, 2017 e-ISSN: 2564-6095 Imp. of Basic Str. in Business M.: Case of the Agricult. and Rural Dev. Support Ins. (ARDSI) – Atasever, M., & Kilinc, H. Y.  Regular Research Paper – SS Importance of Basic Strategies in Business Management: Case of the Agricultural and Rural Development Support Institution (ARDSI) Mesut Atasever Usak University, Applied Sciences School, Dept. of International Logistics and Transportation, Turkey mesut.atasever@usak.edu.tr Hakki Yasar Kilinc Usak University, (MSc. Degree Student) Institute of Social Sciences, Dept. of Business Administration, Turkey hakkiyasar@hotmail.com Abstract Planning and implementation of key strategies in an enterprise is an important necessity of survival, success, and competitiveness of the enterprise. Sometimes it is possible for each enterprise to apply basic strategies for necessity even it does not plan it directly. Strategic management is indispensable in terms of enterprises. Because strategic management directly concerns the future of the enterprise. Objective of this study is to understand and exemplify the application of basic strategies of the Agricultural and Rural Development Support Institution, which a public enterprise, and also emphasize the importance of basic strategies. It is also aimed to give idea about the growth and downsizing in the theory and how combined strategies are realized in practice. In the study, methods such as interviewing, observing and collecting resources were used and qualitative analysis was conducted in order to obtain the results. The scope of the study is limited to the manner in which the core strategies of the ARDSI are implemented. It is expected that this study will help those who will work in the field of business strategies. Keywords: basic strategies, management, strategic management, agricultural and rural development support institution 1. INTRODUCTION Businesses have to implement some strategies in order to survive, achieve their goals and compete. Growth strategies, downsizing strategies, static strategies and mixed strategies constitute the basic strategies (Kose, 2008). Basic strategies relate to businesses and activities that the business or various business units must or should not do in the future to enable their survival and competitive advantage. In this study, it is mentioned how the Agricultural and Rural Development Support Institution, which is a public enterprise, applies the basic strategies and the information obtained in this subject.